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Marketing Fashion Footwear The Business of Shoes Required Reading Range 1st Edition by Tamsin McLaren ,Fiona Armstrong Gibbs ISBN 1472579313 978-1472579317

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Marketing Fashion Footwear 1st Edition Tamsin Mclaren Digital Instant Download

Author(s): Tamsin McLaren, Fiona Armstrong-Gibbs
ISBN(s): 9781472579324, 1472579321
Edition: 1
File Details: PDF, 128.36 MB
Year: 2020
Language: english
SKU: EB-57064262 Category: Tags: ,

Marketing Fashion Footwear The Business of Shoes Required Reading Range 1st Edition by Tamsin McLaren ,Fiona Armstrong-Gibbs – Ebook PDF Instant Download/Delivery:1472579313 ,978-1472579317
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Product details: 

ISBN 10:1472579313

ISBN 13:978-1472579317

Author:Tamsin McLaren ,Fiona Armstrong-Gibbs

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends.

Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You’ll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world’s most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry.

Table of contents: 

  1. Cover
  2. Title Page
  3. Contents
  4. Foreword
  5. Preface
  6. THE FASHION FOOTWEAR CONSUMER
  7. Introduction
  8. Global Footwear Consumption
  9. What Is Consumer Behavior?
  10. Consumer Motivations
  11. The Purchase Decision Process
  12. Ethics in Action: Disposal and Recycling of Shoes
  13. Researching Emerging Consumer Behavior
  14. The Role of Trend in Fashion Footwear
  15. Case Study: Birkenstock
  16. Industry Perspective: Jason Fulton, Founder, This Memento
  17. Summary
  18. Discussion Questions
  19. Exercises
  20. Key Terms
  21. FOOTWEAR DESIGN, CONSTRUCTION, AND PRODUCTION
  22. Introduction
  23. Establishing the Footwear Supply Chain
  24. Design Concepts

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Tamsin McLaren,Fiona Armstrong Gibbs,Marketing,Fashion