Managing Visitor Attractions 2nd Edition by Alan Fyall, Anna Leask, Brian Garrod, Stephen Wanhill ISBN 075068545X 9780750685450
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Product details:
ISBN 10: 075068545X
ISBN 13: 9780750685450
Author: Alan Fyall, Anna Leask, Brian Garrod, Stephen Wanhill
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.
Now in its third edition, Managing Visitor Attractions has been fully revised and updated to include new content on increased visitor numbers, new destinations and attractions, social media, overtourism, environmental awareness and the experience economy. The book includes case studies on topics such as overtourism at natural attraction sites, new attraction development in Egypt, dark tourism in Latin America, dementia-friendly attractions, and manging sporting venues as attractions. New chapters include the role of the visitor attraction manager, managing safety and risk, themed attractions and storytelling, and digital marketing, among many others.
With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.
Managing Visitor Attractions 2nd Table of contents:
Part I: The Nature and Role of Visitor Attractions
The Nature and Role of Visitor Attractions
Anna Leask
The Market for Visitor Attractions
Ann Hartl
Part II: The Development of Visitor Attractions
The Visitor Attraction Development Process
Stephen Wanhill
Visitor Attraction Concept, Market Feasibility and Site Selection
Stephen Wanhill
Financial Management for Visitor Attraction Projects
Stephen Wanhill
Visitor Attraction Success and Failure
Ann Hartl and Stephen Wanhill
Part III: Managing Visitor Attractions
The Role of the Visitor Attraction Manager
Brian Garrod
Operations Management for Visitor Attractions
Peter Robinson
Managing Visitor Impacts at Visitor Attractions
Brian Garrod
Managing Safety, Security and Risk at Visitor Attractions
Marcus Hansen
Managing Human Resources for Visitor Attractions
Norma D’Annunzio-Green
Managing Temporal Variation at Visitor Attractions
Philip Goulding and Gill Pomfret
Interpretation and Visitor Attractions
Gianna Moscardo
Themed Attractions and Storytelling
Carissa Baker
Part IV: Marketing Visitor Attractions
Attraction Marketing Strategies
Ady Milman
Attraction Marketing Management
Jeffrey T. Weinland and Scott J. Smith
Marketing Challenges and Opportunities for Visitor Attractions: A Collaborative Approach
Alan Fyall and Connor Schrils
Digital and Social Media Marketing for Visitor Attractions
Bill Zanetti
Managing Universal Attraction Brands
Sean Bliznik
Part V: Cases
National Botanic Garden of Wales
Stephen Wanhill
Attraction Failure: The Hard Rock Park in Myrtle Beach, South Carolina
Jeffrey T. Weinland and Scott J. Smith
Overtourism at Natural Attraction Sites
AJ Templeton
Interpretation at Heritage Sites: Culloden Battlefield, UK
Ellis Urquhart
New Attraction Development: Grand Egyptian Museum, Giza, Egypt
Mostafa Selima
Augmented Reality in Heritage Attractions
Caroline Scarles and Zainal Abidin
Dark Tourism in Latin America: A History of Blood and Conflict
Maximiliano Korstanje
Dementia-friendly Heritage Visitor Attractions: A Case Study of the National Trust
Marcus Hansen
Managing Sporting Venues as Attractions: The Moses Mabhida Stadium, South Africa
Brendon Knott and Janice Hemmonsbey
Historic Royal Palaces: Managing a portfolio of visitor attractions
Ann Hartl
Managing and Marketing Natural Sites
Bruce Prideaux
Developing a Masterplan: Elvaston Castle Country Park
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Tags: Alan Fyall, Anna Leask, Brian Garrod, Stephen Wanhill, Visitor Attractions