Leading the Fundraising Charge The Role of the Nonprofit Executive 1st Edition by Karla A Williams ISBN 9780470621981 978-0470621981

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Product details: 

ISBN 10:9780470621981

ISBN 13:978-0470621981

Author:Karla A.Williams

Practical guidance to deal with the challenges executives face when leading a philanthropically supported nonprofit organization

In today’s donor-focused environment, the executive director has a greater responsibility to play an active, informed, and influential role in creating an environment that is conducive to optimal philanthropy. Leading the Fundraising Charge addresses the challenges and issues that executives face when leading a nonprofit organization that is dependent on philanthropic support..

• Offers nonprofit directors and executives the tools they need to help their organizations survive and thrive in any economic scenario
• Provides a perspective that is unique to the nonprofit executive’s position
• Helps every executive director to evaluate and prioritize the best fund development strategies

At no other time in the history of organized philanthropy has fundraising been more critical, complex, and challenging. Thorough and focused, Leading the Fundraising Charge equips you with the guidance you need to lead your nonprofit effectively.

Table of contents: 

CHAPTER 1: Leadership Concepts
Essence, Enigma, Energy, and Effect

Introduction

ESSENCE of Personal Leadership
Necessary Elements and Ingredients

ENIGMA of Positional Leadership
Pressures of Being at the Top

ENERGY of Fundraising Leadership
Differences Between Good and Bad

EFFECT of Organizational Stages
Various Stages Will Alter Strategy

INFANCY
Vision and Values Create Impetus

CHAPTER 2: Philanthropy Concepts
Principles, Motivations, IMPACT, and Culture

Introduction

PRINCIPLES of Organized Philanthropy
Spiritual and Democratic Ideology

MOTIVATIONS of Personal Philanthropy
Discovery of Complexity and Complications

IMPACT of Community Philanthropy
Measurable Economic and Social Benefits

CULTURE of Organizational Philanthropy
Foundation for Successful Fundraising

ATTITUDE
Perception Influences Opinions

ADVOCACY
Communications Shape Cultures

ACTION
Aligning Cultural Ideas and Ideals

CHAPTER 3: Development Concepts
Profession, Professionals, Program, and Plan

Introduction

PROFESSION of Fund Development
From Begging, to Selling, to Marketing

PIONEERS
Moral Imperative to Collect Contributions

CAMPAIGNERS
Consultants Who Codified Campaign Theory

TECHNOCRATS and INNOVATORS
Merged a Calling Into a Career

REFLECTORS and CORRECTORS
Shifted to a Donor-Focused Culture

RESPONDERS
Faced Expansion, Retraction, and Globalization

PROFESSIONALS in Fund Development
Characteristics, Credentials, and Compensation

CHARACTERISTICS
Expertise, Competencies, and Conscience

CREDENTIALS
Education, Experience, and Certification

COMPENSATION
Equitable and Competitive Salaries

JOB DESCRIPTION
Roles, Responsibilities, and Expectations

PROGRAM for Fund Development
An Integrated Seamless System

STRATEGIES
An Integrated Development Program

RESOURCES
Adequate Infrastructure and Systems

TEAMWORK
Key to Unleashing Energy and Talent

PLAN for Fund Development Program
Articulation of Metrics and Methods

COMPONENTS of the Plan
The Individual Parts, Assembled, and Linked

EVALUATION of Plan
Measures to Reduce Risk and Increase Effectiveness

CHAPTER 4: Relationship Concepts
Social Exchange, Alignment, Cultivation, and Management

Introduction

SOCIAL EXCHANGE in Relationships
Move From Transactions to Transformations

MARKETING
Social Exchange Based on Shared Values

MOTIVATIONS
Evaluation of Constituency Profile

CONSTITUENTS
Focus on High Potential Prospects

ALIGNMENT of Relationships
Constituency Analysis Uncovers Patterns

RESEARCH
Identify Donors With Linkage and Interests

SEGMENTATION
Organize Similar Donors Into Groups

TARGETING
Rate, Rank, and Match Donors With Cases

CULTIVATION in Relationships
Strategies To Build Long-Term Relationships

DONOR PYRAMID
Donor Movement and Monetary Distribution

CULTIVATION CYCLE
Process to Engage Donors Toward Mission Affinity

MOVES MANAGEMENT
Relationship System Involving Multiple Contacts

MANAGEMENT of Relationships
Techniques To Expand the Donor Base

ACQUISITION
Identify and Invite Donors to Give

RENEWAL
Encourage Donors to Repeat Behavior

UPGRADE
Building Donor Loyalty and Attachment

OVER-ABOVE
The Final Step in Donor Management

CHAPTER 5: Solicitation Concepts
Case, Campaigns, Communications, and Goals

Introduction

CASE to Solicit Gifts
Critical Elements of a Case for Support

MISSION
Relevance and Achievability of Vision

LEADERSHIP
Marketplace Position in the Community

STABILITY
Structurally Sound and Financially Responsible

READINESS
Institutional Assessment of Worthiness

CASE FOR SUPPORT
Compelling, Urgent, and Realistic Goal

CAMPAIGNS to Solicit Gifts
Integration of Fundraising Methods

ANNUAL
Program for Repeat, Loyal Giving

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