Lead Markets Country Specific Success Factors of the Global Diffusion of Innovations 1st Edition by Marian Beise ISBN ‎ 379081430X ‎ 978-3790814309

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ISBN 10: ‎ 379081430X
ISBN 13: ‎ 978-3790814309
Author: Marian Beise

1. 1 Summary This thesis intends to answer three questions: First, what is a lead market; second, what constitutes a lead market, and third, how companies can harness lead markets to generate global innovations. Considering the international, cross-border diffu­ sion of innovations one can observe that a particular technological design such as the facsimile machine, the personal computer or the mobile cellular telephone is often adopted by one country or region much earlier than by other countries which subsequently follow this country, which I will call the lead market. A lead market is defined as a country that adopts an innovation that is subsequently adopted worldwide. When different designs of an innovation compete internationally, the design preferred in the lead market becomes the global dominant design. The study suggests a theoretical explanation for the phenomena of lead markets and collects empirical evidence from a detailed case study of the cellular mobile tele­ of an innovation design adopted first phone industry. The international diffusion by the lead market, i. e. subsequent adoption of an innovation design preferred in the lead market by other countries, can be put down to the special market context in the lead market. The market context includes demand preferences, the environ­ mental condition and the degree of competition. Multinational firms are often confronted not only with varying market acceptance of new products and processes from country to country, but with national prefer­ ences for particular specifications of an innovation, i. e.

Lead Markets Country Specific Success Factors of the Global Diffusion of Innovations 1st Table of contents:

1 Introduction

1.1 Summary

1.2 Methodological Approach

1.3 Concept of the Study

1.4 Porter’s Concept of the Competitive Advantage of Nations

1.5 Definition of Lead Markets

2 International Diffusion of Innovations: Overviews of Literature

2.1 Introduction: From Technological Gap to Adoption Lead Theory

2.2 International Variety of Innovation Designs

2.3 Competing Technologies and Dominant Designs

2.4 Diffusion of Innovations

2.5 User-Innovator Proximity and Regional Innovation Design

2.6 Historic View: Home Markets of Multinational Firms

3 Foundations of Lead Markets

3.1 A Simple Model for Lead Markets

3.2 Lead Market Factors

3.3 The System of Lead Market Factors

3.4 Related Aspects of Lead Markets

3.5 Conditions of Lead Markets Existence

4 The Case of Cellular Mobile Telephony

4.1 Methodology

4.2 Cellular Mobile Telephony as a Dominant Design

4.3 Technological Gaps, Suppliers and Spectrum Availability

4.4 The Lead Market Factors

4.5 The Competitive Advantage of Equipment Firms

5 Harnessing Lead Markets for Global Innovations

5.1 The Search for Global Products

5.2 Responsiveness Versus Technology Convergence

5.3 R&D in the Lead Market

5.4 Alternatives to R&D in Lead Markets

5.5 Organisation of Lead Market Innovations

5.6 Predicting Lead Markets: A Preliminary Approach

6 Discussion, Limitations and Further Research

7 Epilogue: Implications for National Policies

7.1 Towards a Lead Market Technology Policy

7.2 A Lead Market Oriented Policy for Southeast Asian NICs

7.3 Lag Market Policies

7.4 Conclusions

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Tags: Marian Beise, Lead Markets, Global Diffusion