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Landing Page Optimization The Definitive Guide to Testing and Tuning for Conversions 1st Edition by Tim Ash ISBN 0470174625 9780470174623

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Landing Page Optimization The Definitive Guide to Testing and Tuning for Conversions 1st Edition Tim Ash Digital Instant Download

Author(s): Tim Ash
ISBN(s): 9780470174623, 0470174625
Edition: 1
File Details: PDF, 6.02 MB
Year: 2008
Language: english
SKU: EB-1266406 Category: Tag:

Landing Page Optimization The Definitive Guide to Testing and Tuning for Conversions 1st Edition by Tim Ash – Ebook PDF Instant Download/Delivery: 0470174625 ,9780470174623
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Product details:
ISBN 10: 0470174625
ISBN 13: 9780470174623
Author: Tim Ash

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Landing Page Optimization The Definitive Guide to Testing and Tuning for Conversions 1st Edition Table of contents:

Chapter 1: Understanding the Conversion Funnel

  • The Basics of Conversion and the Funnel Concept
  • How Visitors Navigate the Funnel
  • Key Conversion Metrics: What to Measure and Why
  • Mapping the Customer Journey to Optimize Landing Pages

Chapter 2: The Psychology of Landing Pages

  • Understanding Visitor Behavior and Motivation
  • How to Leverage Psychological Triggers for Better Conversions
  • The Role of Trust, Urgency, and Reciprocity
  • Using Cognitive Load Theory to Simplify User Experience

Chapter 3: Key Elements of High-Converting Landing Pages

  • The Power of a Compelling Headline
  • Creating an Effective Call to Action (CTA)
  • Crafting Persuasive Copy That Sells
  • Visual Elements: Design, Color, and Layout Considerations
  • The Importance of Above-the-Fold Content

Chapter 4: Crafting the Perfect Landing Page Offer

  • What Makes an Offer Irresistible?
  • Aligning Your Offer with Customer Expectations and Needs
  • Pricing, Discounts, and Value Proposition
  • Using Testimonials, Social Proof, and Case Studies Effectively

Chapter 5: The Role of Design in Landing Page Success

  • The Principles of Landing Page Design
  • The Impact of Layout, Spacing, and Visual Flow
  • Optimizing for Mobile and Multi-Device Users
  • A/B Testing for Design Choices

Chapter 6: Conversion Testing 101: A/B and Multivariate Testing

  • Introduction to A/B Testing: Why It’s Critical for Optimization
  • How to Set Up and Run A/B Tests
  • Multivariate Testing: When and How to Use It
  • Analyzing Test Results and Making Data-Driven Decisions

Chapter 7: Advanced Testing Strategies

  • Split URL Testing: When and How to Use It
  • Personalization and Dynamic Content Testing
  • Behavioral Targeting and Segmentation
  • Heatmaps and Click Tracking: Insights from User Interactions

Chapter 8: Optimizing Landing Pages for Mobile and Other Devices

  • Mobile-First Design and Its Growing Importance
  • Mobile-Specific Landing Page Considerations
  • Responsive Design vs. Dedicated Mobile Landing Pages
  • Testing for Mobile Conversions

Chapter 9: Conversion Rate Optimization (CRO) for Lead Generation

  • Optimizing Lead Capture Forms: Simplicity vs. Detail
  • Effective Lead Magnet Strategies
  • Nurturing Leads: Post-Conversion Strategies
  • Using Surveys and Feedback Forms to Improve Conversion

Chapter 10: The Role of Speed, SEO, and Technical Aspects

  • How Load Time Affects Conversion Rates
  • Optimizing Page Speed for Better Performance
  • The Importance of Search Engine Optimization (SEO) for Landing Pages
  • Common Technical Issues That Impact Landing Page Performance

Chapter 11: Tracking, Analytics, and Performance Metrics

  • Setting Up Analytics for Landing Pages
  • Key Metrics to Track for Landing Page Success
  • Understanding Bounce Rate, Exit Rate, and Conversion Rate
  • Using Google Analytics and Other Tools to Measure Effectiveness

Chapter 12: Case Studies and Real-World Examples

  • Successful Landing Page Optimization Case Studies
  • Lessons Learned from Top Companies in Conversion Optimization
  • How Small Tweaks Lead to Big Results: Real-World Examples
  • Common Mistakes and How to Avoid Them

Chapter 13: Scaling Your Landing Page Optimization Strategy

  • Building a System for Ongoing Optimization
  • Creating a Testing Culture Within Your Organization
  • Prioritizing Tests Based on Data and Impact
  • The Long-Term Vision for Landing Page Success

Conclusion: Continuous Improvement for Maximum Conversions

  • The Importance of Iteration and Refinement
  • Keeping Up with Trends and Consumer Behavior
  • Embracing the Future of Landing Page Optimization

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