Knowledge Management in Hospitality and Tourism 1st Edition by Ricarda B Bouncken, Sungsoo Pyo ISBN 0789021463 9780789021465

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Product details:

ISBN 10: 0789021463 
ISBN 13: 9780789021465
Author: Ricarda B Bouncken, Sungsoo Pyo

When knowledge is properly managed, it’s in the hands of those who need it BEFORE they need it. This greatly improves the speed of business operations by eliminating time-consuming information searching!

This book will show you how to make any hospitality or tourism related business more efficient and competitive by using knowledge management concepts and techniques. It provides an essential introduction to the concept of knowledge management plus fascinating case studies, strategic advice, and structural recommendations for its implementation. You’ll learn to use knowledge management to avoid the duplication of research, reducing the cost of product research and development and increasing the effectiveness of your overall operation. Helpful charts and figures make the information easy to access and understand.

From the editors: “Although tourism and hospitality, with their geographically dispersed units, can profit from enhanced knowledge management, only a small number of firms have implemented knowledge management techniques. A recent study shows that although managers in many hotels consider knowledge management and information transfer to be ‘relevant concepts,’ they report being confronted with too many—and unclear—knowledge management strategies, activities, and implementation techniques. As a result, they are not sufficiently familiar with knowledge management and reject implementing it. This book will increase understanding of these concepts and help to speed the implementation of knowledge management in the hospitality and tourism industries.”

This book will show you how to make any hospitality or tourism related business more competitive by using knowledge management concepts and techniques. It provides an essential introduction to the concept of knowledge management, with fascinating case studies as well strategic advice and structural recommendations for its implementation. In addition, you’ll find:

Knowledge Management in Hospitality and Tourism 1st Table of contents:

• INTRODUCTION
• Achieving Competitiveness Through Knowledge Management
• ARTICLES
• Implications of “New Economy” Traits for the Tourism Industry
• Knowledge Management for Quality Improvements in Hotels
• Knowledge Supply Chain Matrix Approach for Balanced Knowledge Management: An Airline Industry Firm Case
• The Knowledge Café—A Knowledge Management System and Its Application to Hospitality and Tourism
• Cross-Border Destination Management Systems in the Alpine Region—The Role of Knowledge Networks on the Example of AlpNet
• Towards Using Knowledge Discovery Techniques in Database Marketing for the Tourism Industry
• Index
• Reference Notes Included

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Tags: Ricarda B Bouncken, Sungsoo Pyo, Hospitality, Tourism