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Interviewing Users How To Uncover Compelling Insights 1st Edition by Steve Portigal ISBN 193382011X 9781933820118

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Interviewing Users How To Uncover Compelling Insights 1st Edition Edition Steve Portigal Digital Instant Download

Author(s): Steve Portigal
ISBN(s): 9781933820118, 193382011X
Edition: 1st Edition
File Details: PDF, 5.73 MB
Year: 2013
Language: english
SKU: EB-4166354 Category: Tag:

Interviewing Users How To Uncover Compelling Insights 1st Edition by Steve Portigal – Ebook PDF Instant Download/Delivery: 193382011X, 9781933820118
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ISBN 10: 193382011X 
ISBN 13: 9781933820118
Author: Steve Portigal

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that’s not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You’ll move from simply gathering data to uncovering powerful insights about people.

Interviewing Users How To Uncover Compelling Insights 1st Table of contents:

Chapter 1: Interviewing addresses a business need

  • Learning about users to inform decisions

  • A high-level research plan

  • To interview well, one must study

  • The impact of interviewing

  • The last word

Chapter 2: Research logistics

  • Finding participants

  • Scheduling interviews

  • Incentives

  • The interview guide

  • The last word

Chapter 3: Contextual methods—more than just asking questions

  • Prework

  • Showing and telling

  • Bring the tools

  • Observation and shadowing

  • Even more methods

  • The last word

Chapter 4: The successful fieldwork experience

  • Effective team participation

  • Preparing your colleagues for fieldwork

  • Planning for remote research

  • Anticipating the key stages of the interview

  • The last word

Chapter 5: Best practices for interviewing

  • Check your worldview at the door

  • Embrace how other people see the world

  • Build rapport

  • Listen

  • Optimizing for remote

  • The last word

Chapter 6: The intricacies of asking questions

  • There’s power in your silence

  • The backchannel trap

  • How you ask

  • When you ask

  • A palette of question types

  • Managing the ebb and flow of the interview

  • Embracing your participant’s worldview

  • The last word

Chapter 7: Better interviews

  • Troubleshooting common interview problems

  • Interview variations and special cases

  • Improving as an interviewer

  • The last word

Chapter 8: Documenting the interview

  • Taking notes

  • Audio recording the interview

  • Video recording the interview

  • Photographing the interview

  • Sketching the interview

  • Debriefing after the interview

  • The last word

Chapter 9: Making sense of your data

  • Analysis and synthesis

  • Write a topline report

  • Analysis: tagging your data

  • Synthesis: collaboration and clustering

  • Delivering research results

  • Brainstorming and taking action

  • The last word

Chapter 10: Making an impact with your research

  • Planning and tracking research

  • Delivery for impact

  • Driving interest and engagement

  • Each organization has its own challenges

  • The last word

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Tags: Steve Portigal, Interviewing Users, Compelling Insights