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Internet Marketing for Information Technology Companies Proven Online Techniques That Increase Sales and Profits for Hardware Software and Networking Companies 2nd Edition by Barry Silverstein ISBN 1885068670 9781885068675

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Internet Marketing for Information Technology Companies Proven Online Techniques That Increase Sales and Profits for Hardware Software and Networking Companies Second Edition Barry Silverstein Digital Instant Download

Author(s): Barry Silverstein
ISBN(s): 9781885068675, 1885068670
Edition: Second edition
File Details: PDF, 7.31 MB
Year: 2001
Language: english
SKU: EB-1391234 Category: Tag:

Internet Marketing for Information Technology Companies Proven Online Techniques That Increase Sales and Profits for Hardware Software and Networking Companies 2nd Edition by Barry Silverstein – Ebook PDF Instant Download/Delivery: 1885068670, 9781885068675 
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ISBN 10: 1885068670 
ISBN 13: 9781885068675
Author: Barry Silverstein

While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.

Internet Marketing for Information Technology Companies Proven Online Techniques That Increase Sales and Profits for Hardware Software and Networking Companies 2nd Table of contents:

  1. Introduction: The Internet Marketing Opportunity for IT Companies
    An overview of how IT companies can leverage the internet to enhance their marketing strategies.

  2. Building an Effective Website
    Guidelines for creating a user-friendly and conversion-optimized website.

  3. Search Engine Optimization (SEO)
    Techniques to improve website visibility on search engines.

  4. Pay-Per-Click (PPC) Advertising
    Strategies for effective paid advertising campaigns.

  5. Email Marketing
    Best practices for engaging customers through email.

  6. Affiliate Marketing
    Building and managing affiliate programs to expand reach.

  7. Building a Web Community
    Creating online communities to foster customer loyalty.

  8. Online Public Relations
    Managing a company’s online reputation and media relations.

  9. Measuring and Analyzing Results
    Tools and techniques for tracking marketing performance.

  10. Case Studies
    Real-world examples of IT companies successfully implementing internet marketing strategies.

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Tags: Barry Silverstein, Internet Marketing, Technology Companies