Intellectual Property Operations and Implementation in the 21st Century Corporation 1st Edition by Lanning G Bryer, Scott J Lebson, Matthew D Asbell ISBN 1118143922 9781118143926

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Product details:

ISBN 10: 1118143922
ISBN 13: 9781118143926
Author: Lanning G Bryer, Scott J Lebson, Matthew D Asbell

A practical approach to corporate IP operations and implementation

Intellectual Property Operations and Implementation helps executives, attorneys, accountants, managers, and owners, understand the legal, technological, economic, and cultural changes that have affected corporate IP ownership and management.

Page by page, it provides practical examples and advice from seasoned and enduring professionals who have adopted new and streamlined methods and practices whether as in-house or outside counsel, or service providers.

• Timely and relevant in view of the substantially global economic recession amidst rampant technological development and the resulting changes in law, practice, and culture
• Examines the decision making processes, activities, and changes of significant corporate intellectual property owners in today’s new economy

Important and timely, this book provides a global approach to corporate IP management.

Intellectual Property Operations and Implementation in the 21st Century Corporation 1st Table of contents:

1. conflicts: causes, prevention, and controlling counterfeiting
2. electronic discovery in intellectual property cases
3. controlling patenting costs
4. trademark costs: trimming the sails in rough economic waters
5. domain names
6. creating, perfecting, and enforcing security interests in intellectual property
7. strategic and legal view of licensing patents
8. monetizing ip rights: licensing in and out
9. working with government
10. valuation, monetization, and disposition in bankruptcy
11. outsourcing of branding and marketing
12. trademark searches
13. investigations: considerations for selecting and directing outside investigators
14. model intellectual property internship programs: internship programs within the scope of employment law
15. maximizing “green” brand exposure and minimizing perceptions of greenwashing
16. the financial reporting impact of intellectual property activity

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Tags: Lanning G Bryer, Scott J Lebson, Matthew D Asbell, Property Operations, Implementation