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How to Write Successful Fundraising Letters 2nd Edition by Mal Warwick ISBN 0787999083 9780787999087

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How to Write Successful Fundraising Letters with CD 2nd Edition Mal Warwick Digital Instant Download

Author(s): Mal Warwick
ISBN(s): 9780787999087, 0787999083
Edition: 2
File Details: PDF, 11.39 MB
Year: 2008
Language: english
SKU: EB-1378428 Category: Tag:

How to Write Successful Fundraising Letters 2nd Edition by Mal Warwick – Ebook PDF Instant Download/Delivery: 0787999083, 978-0787999087
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Product details:

ISBN 10:    0787999083
ISBN 13: 978-0787999087
Author:       Mal Warwick

You’ll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation’s premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.

Refreshed and Revised:

  • Gain insight into current trends in the field with updated cases, samples, and examples
  • Access more content for small to medium NPOs with limited budgets and resources
  • Learn the latest technology with new sections on typography and lay out

How to Write Successful Fundraising Letters 2nd Table of contents:

Chapter 1: The Basics of Fundraising Letters

  • Understanding the Purpose of a Fundraising Letter
  • Components of a Successful Fundraising Letter
  • The Importance of Personalization

Chapter 2: Writing an Effective Opening

  • Grabbing Attention from the Start
  • Using an Engaging Hook
  • Crafting an Invitation to Contribute

Chapter 3: Telling Your Story

  • Communicating the Need Clearly
  • Using Emotional Appeals Effectively
  • Demonstrating the Impact of Donations

Chapter 4: Making the Ask

  • How Much to Ask for and Why
  • The Importance of a Specific Request
  • Making the Donor Feel Their Contribution Matters

Chapter 5: The Closing and Call to Action

  • Crafting an Urgent Call to Action
  • Closing with Gratitude and a Personal Touch
  • Encouraging Immediate Response

Chapter 6: Special Considerations for Different Audiences

  • Writing to Individuals vs. Organizations
  • Tailoring Your Message for Different Demographics
  • Segmenting Your List for Targeted Campaigns

Chapter 7: Common Mistakes and How to Avoid Them

  • Pitfalls in Fundraising Letter Writing
  • Overcoming Donor Resistance
  • How to Ensure Your Letter Stands Out

Chapter 8: Using Fundraising Letters in a Campaign

  • Integrating Letters into a Larger Strategy
  • When and How to Follow Up
  • Measuring the Success of Your Letters

Chapter 9: Sample Fundraising Letters

  • Various Types of Fundraising Letters
  • Analyzing Real-Life Examples
  • Adapting Templates for Your Needs

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