How to Say It Marketing with New Media A Guide to Promoting Your Small Business Using Websites E zines Blogs and Podcasts 1st Edition by Lena Claxton, Alison Woo ISBN 0735204322 9780735204324
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How to Say It Marketing with New Media A Guide to Promoting Your Small Business Using Websites E zines Blogs and Podcasts 1st Edition by Lena Claxton, Alison Woo – Ebook PDF Instant Download/Delivery: 0735204322, 978-0735204324
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Product details:
ISBN 10: 0735204322
ISBN 13: 978-0735204324
Author: Lena Claxton, Alison Woo
Read Lena Claxton and Alison Woo’s posts on the Penguin Blog.
The essential resource for building a global community of customers.
How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.
How to Say It Marketing with New Media A Guide to Promoting Your Small Business Using Websites E zines Blogs and Podcasts 1st Table of contents:
Setting the Stage for New Media Success
- What Can New Media Do for Your Business?
- It’s About Time
- It’s About What You Say and How You Say It
- It’s About Creating Community
- Finding Your Target Audience
- How to Find Your Target Audience
- Creating Your Marketing Message
Getting Your Message Across … With a Website
- Website Essentials
- Technology Essentials
- Core Essentials
- Create Compelling Content
- How to Say It on the Five Standard Pages of a Website
- Telling Your Audience about Your Website
- The Power of Free
- Promoting Your Website
- How to Say It on Your Website
- How Not to Say It on Your Website
Getting Your Message Across … With an E-zine
- E-zine Essentials
- Creating Symmetry among Your New Media Products
- How to Say It in the Basic Elements of an E-zine
- Selecting Themes
- Technology Essentials
- Core Essentials
- Creating Compelling Content
- Additional E-zine Elements
- Telling Your Audience about Your E-zine
- Who Is Going to Read Your E-zine?
- Promoting Your E-zine
- How to Say It with E-zines
- How Not to Say It with E-zines
Getting Your Message Across … With a Blog
- Blog Essentials
- If You Build It, They Will Come
- Creating Symmetry among Your New Media Products
- Technology Essentials
- Core Essentials
- Creating Compelling Content
- Telling Your Audience about Your Blog
- Make Use of Blog-Distribution Tools
- Gain Exposure with Your Blog
- How to Say It with Your Blog
- How Not to Say It with Your Blog
Getting Your Message Across … With a Podcast
- Podcasting Essentials
- Creating Symmetry among Your New Media Products
- Technology Essentials
- Core Essentials
- Creating Compelling Content
- Telling Your Audience about Your Podcasts
- Podcast-Distribution Tools
- Gain Exposure with Your Podcast
- How to Say It with Your Podcasts
- How Not to Say It with Your Podcasts
Putting It All Together
- Getting the Word Out about Your Business
- Search Engines
- Viral Marketing
- Social Media
- Getting the Word Out Some More
- Finding the Time to Do It All
- Ultimate New Media Blueprint
- Making the Time for New Media
- A New Revolution in Small Business Marketing
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