How to Market Books Fifth Edition by Alison Baverstock – Ebook PDF Instant Download/Delivery: 0415727588, 978-0415727587
Full download How to Market Books Fifth Edition after payment

Product details:
ISBN 10: 0415727588
ISBN 13: 978-0415727587
Author: Alison Baverstock
Table of contents:
PART I General Principles and Understanding
Chapter 1: Marketing and marketing in publishing
Chapter 2: What’s for sale?
Chapter 3: Understanding the market: market research and other sources of market information
Chapter 4: Profit, loss and accountability
PART II Putting This into Practice
Chapter 5: ‘The medium is the message’ – Important information before you start
Chapter 6: How to write a marketing plan
Chapter 7: Selling
Chapter 8: Direct marketing
Chapter 9: Online marketing
Chapter 10: Publicity and PR
Chapter 11: Working with authors and other vital partnerships
Chapter 12: Organising events, presentations and other opportunities to share content
Chapter 13: Techniques for writing effective copy
Chapter 14: The layout and dissemination of marketing materials
PART III Specific Advice for Particular Markets
Chapter 15: Approaching specific interest markets: the value and significance of the niche in publishing
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Tags: Alison Baverstock, Market, Books


