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How to Market Books Fifth Edition by Alison Baverstock ISBN 0415727588 978-0415727587

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How to Market Books Fifth Edition Baverstock Digital Instant Download

Author(s): Baverstock, Alison
ISBN(s): 9780415727587, 0415727588
Edition: Fifth edition
File Details: PDF, 4.75 MB
Year: 2015
Language: english
SKU: EB-5271404 Category: Tags: ,

How to Market Books Fifth Edition by Alison Baverstock – Ebook PDF Instant Download/Delivery: 0415727588, 978-0415727587

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Product details:

ISBN 10: 0415727588

ISBN 13: 978-0415727587 

Author: Alison Baverstock 

‘Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.’ Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association

Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike.

With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape.

The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers:

  • a number of new case studies
  • detailed coverage of individual market segments
  • checklists and summaries of key points
  • several new chapters
  • a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.

Table of contents:

PART I General Principles and Understanding
Chapter 1: Marketing and marketing in publishing
Chapter 2: What’s for sale?
Chapter 3: Understanding the market: market research and other sources of market information
Chapter 4: Profit, loss and accountability

PART II Putting This into Practice
Chapter 5: ‘The medium is the message’ – Important information before you start
Chapter 6: How to write a marketing plan
Chapter 7: Selling
Chapter 8: Direct marketing
Chapter 9: Online marketing
Chapter 10: Publicity and PR
Chapter 11: Working with authors and other vital partnerships
Chapter 12: Organising events, presentations and other opportunities to share content
Chapter 13: Techniques for writing effective copy
Chapter 14: The layout and dissemination of marketing materials

PART III Specific Advice for Particular Markets
Chapter 15: Approaching specific interest markets: the value and significance of the niche in publishing

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Tags: Alison Baverstock, Market, Books