How to Grow Your Small Business Rapidly Online 1st Edition by Jim Green ISBN 1845281594 9781845281595

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Product details:

ISBN 10: 1845281594 
ISBN 13: 9781845281595
Author: Jim Green

For the small business owner, the internet is the most powerful and cost effective marketing device of the 21st century. This book shows you how to: take full advantage of the web and the extensive and inexpensive range of electronic marketing tools and techniques available; resources that could make the difference between building a viable business or shutting up shop; use tried and tested strategies designed exclusively for modern small business and embryonic start-ups – to add to your existing local sales potential or to reach a global market; and, implement practical ideas for reaching new customers and increasing sales.

How to Grow Your Small Business Rapidly Online 1st Table of contents:

1. Introduction: The Digital Opportunity

• Why Online Growth Matters

• The Changing Landscape of Small Business

2. Building Your Online Presence

• Creating a Professional Website

• Essential Website Features

• Mobile Optimization

3. Digital Marketing Fundamentals

• Search Engine Optimization (SEO)

• Pay-Per-Click Advertising (PPC)

• Email Marketing

4. Leveraging Social Media

• Choosing the Right Platforms

• Building an Engaged Audience

• Content Strategies for Social Media

5. E-Commerce Essentials

• Setting Up an Online Store

• Payment Gateways and Security

• Managing Inventory Online

6. Content Marketing and Blogging

• Creating Valuable Content

• Driving Traffic through Blogging

• Content Distribution Channels

7. Using Analytics to Drive Growth

• Tracking Website Traffic

• Measuring Marketing Campaign Success

• Using Data to Make Decisions

8. Customer Engagement and Retention

• Building Customer Relationships Online

• Online Reviews and Reputation Management

• Loyalty Programs and Offers

9. Scaling Your Business Online

• Automating Marketing Efforts

• Expanding Product or Service Lines

• Collaborations and Partnerships

10. Legal and Financial Considerations

• Online Business Regulations

• Protecting Customer Data

• Managing Online Payments and Taxes

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Tags: Jim Green, Business, Online