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Hospitality Marketing Management 4th Edition by Robert D Reid, David C Bojanic ISBN 0471476544 9780471476542

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Hospitality Marketing Management 4th ed Edition Robert D. Reid Digital Instant Download

Author(s): Robert D. Reid, David C. Bojanic
ISBN(s): 9780471476542, 0471476544
Edition: 4th ed
File Details: PDF, 8.62 MB
Year: 2006
Language: english
SKU: EB-1401676 Category: Tags: ,

Hospitality Marketing Management 4th Edition by Robert D Reid, David C Bojanic – Ebook PDF Instant Download/Delivery: 0471476544, 9780471476542
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Product details:

ISBN 10: 0471476544 
ISBN 13: 9780471476542
Author: Robert D Reid, David C Bojanic

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.

  • Includes coverage of tourism marketing
  • Features new material on marketing technology and it’s implications in the hospitality industry
  • Offers international coverage
  • Provides new, applications approach to the discipline of marketing
 

Hospitality Marketing Management 4th Table of contents:

PART ONE: INTRODUCTION TO HOSPITALITY MARKETING

  1. the functions of marketing

  2. introduction to hospitality services marketing

PART TWO: UNDERSTANDING AND TARGETING HOSPITALITY CONSUMERS
3. understanding the behavior of hospitality consumers
4. market segmentation and positioning

PART THREE: MARKETING PLANNING AND INFORMATION
5. developing a marketing plan
6. information for marketing decisions

PART FOUR: PRODUCT-SERVICE MIX AND DISTRIBUTION STRATEGIES
7. developing new products and services
8. product-service mix strategy
9. marketing channels
10. e-commerce

PART FIVE: PROMOTIONAL STRATEGY
11. promotion and advertising
12. advertising and media planning
13. sales promotions, merchandising, and public relations
14. personal selling

PART SIX: PRICING STRATEGY AND MENU DESIGN
15. pricing strategy
16. using menu design as a marketing tool

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Tags: Robert D Reid, David C Bojanic, Hospitality Marketing