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Handbook of the Language Industry Contexts Resources and Profiles 1st Edition by Gary Massey, Maureen Ehrensberger Dow ISBN 3110715929 978-3110715927

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Handbook of the Language Industry Contexts Resources and Profiles 1st Edition Gary Massey Digital Instant Download

Author(s): Gary Massey, Maureen Ehrensberger-Dow, Erik Angelone
ISBN(s): 9783110716115, 3110716119
Edition: 1
File Details: PDF, 32.83 MB
Year: 2024
Language: english
SKU: EB-58397488 Category: Tags: , ,

Handbook of the Language Industry Contexts Resources and Profiles 1st Edition by Gary Massey, Maureen Ehrensberger-Dow – Ebook PDF Instant Download/Delivery:  3110715929,  978-3110715927
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Product details: 

ISBN 10: 3110715929

ISBN 13:  978-3110715927

Author: Gary Massey, Maureen Ehrensberger-Dow

Digital transformation and demographic change are profoundly affecting the contexts in which the language industry operates, the resources it deploys and the roles and skillsets of those it employs. Driven by evolving digital resources and socio-ethical demands, the roles and responsibilities deriving from the proliferation of new and emerging profiles in the language industry are transcending the traditional bounds of core activities and competences associated with prototypical concepts of translation and interpreting.

This volume focuses on the realities in the language industry from the fresh perspective of current and emerging professional profiles and of the contexts and resources that condition and support them. It traces the industry’s evolution, maps its current state and considers key aspects of its workplaces, actors and practices. In an age when artificial intelligence is challenging traditionally held views of human performance, it addresses the issue of where and how human agents add value to the industry’s processes and products, with a detailed, research-based consideration of the activities, competences, roles, responsibilities and tools that characterize the language industry of today and the near future.

Table of contents: 

Front Matter

  1. Preface to the Handbooks of Applied Linguistics Series

PART I – Contexts and Technologies

  1. Contexts and Technological Resources

  2. Anticipating Change

  3. Settings
    AnneMaj van der Meer, Valter Mavrič, Mads Nyegaard Outzen

PART II – Video Game Localization

  1. Definitions and Descriptions

  2. Where Do We Stand?

  3. The Origins of Video Game Localization

  4. Different Types of Localization and Translated Content

  5. Localization Workflow

  6. Main Challenges in Game Localization

  7. Main Roles in Game Localization

  8. Training Future Video Game Localizers

  9. The Future of Game Localization

  10. Beyond Translation and Advertising

  11. Where Do We Have To… (incomplete title)

  12. Conclusion

PART III – Professional Profiles in Language Technology

MT Developers (Martin Volk, Samuel Läubli) – Chapter 5

  1. Introduction

  2. Needs

  3. A Survey Among MT Developers

  4. MT Developers Today

  5. MT Developers Tomorrow

  6. Issues and Outlook

  7. Conclusion

Language Technology Developers (Martin Kappus) – Chapter 6

  1. Introduction

  2. Overview of Traditional Language Technology

  3. Selected Job Profiles in the Language Technology Industry

  4. The People in the Language Technology Industry

  5. Conclusion

Translation & Localization Project and Process Managers (Alaina Brandt)

  1. Introduction

  2. Defining Translation and Localization Project and Process Management

  3. Defining the Scope for Translation and Localization

  4. Quality Management and Production

  5. Project and Process Management

  6. Skills

  7. Conclusion

The Guardians of Quality

  1. Introduction

  2. Theoretical and Practical Context of Revision and Post-editing

  3. The Human Factor and Impact of Technology

  4. Issues and Open Questions

  5. Conclusion

PART IV – Sector-Specific Translator Profiles

Video Game Localizers (Diana Díaz Montón) – Chapter 10

  1. A Brief History of Video Games

  2. Emotional Localization

  3. The Game Cycle

  4. The Transcreation Brief

  5. Standard Workflows in Transcreation Projects

  6. Is Transcreation a Form of Advertising Translation?

  7. Implications for the Industry and Professionals

  8. Skills Required for Transcreators

  9. Conclusions

Audiovisual Translators (Lindsay Bywood, Kristijan Nikolić) – Chapter 12

  1. Introduction

  2. Needs and Expectations

  3. Profiles, Roles and Responsibilities

  4. The Impact of Technology

  5. Issues

  6. Conclusion

Media Accessibility Specialists (Giovanni Francesca Raffi) – Chapter 13

  1. Introduction

  2. The Turns of AVT and Media Accessibility Research

  3. State of the Field

  4. Questionnaire Findings

  5. A Look into the Future

  6. Appendix

Legal Translator Profiles (Łucja Biel, Juliette Scott, John O’Shea) – Chapter 14

  1. Introduction

  2. The Nature of Legal Translation

  3. Job Titles and Duties of Legal Translators

  4. Qualifications and Competences

  5. Professionalization

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Tags: Gary Massey, Maureen Ehrensberger Dow, the Language Industry, Contexts Resources