Graphic Design Basics 6th Edition by Amy Arntson ISBN 0495912077 ‎ 978-0495912071

Graphic Design Basics 6th Edition by Amy Arntson – Ebook PDF Instant Download/Delivery: 0495912077 ‎, 978-0495912071
Full download Graphic Design Basics 6th edition after payment

Product details:

ISBN 10: 0495912077
ISBN 13: ‎ 978-0495912071
Author: Amy Arntson

GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader’s interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.

Graphic Design Basics 6th Table of contents:

Chapter 1: Applying The Art Of Design

Key Points

Principles And Practices

What Is Graphic Design?

The Design Process

Careers

Digital Focus: Careers

The Challenge

Exercise

Chapter 2: Graphic Design History

Key Points

The Beginning

The Turn Of The Century

Modernism

Abstract Movements

Figurative Movements

American Design

Digital Focus: Postmoderrn Medium

New Technologies

The Future

Project

Goals And Objectives

Critique

Chapter 3: Perception

Key Points

Seeing And Believing

Figure/Ground

Shape

Digital Focus: Vector and Raster Graphics

Exercises

Project

Goals And Objectives

Critique

Chapter 4: Toward A Dynamic Balance

Key Points

Visual And Intellectual Unity

Visual Dynamics

Balance

Digital Foucs: Manipulating Letterforms

Exercises

Project 1: Word Illustration

Project 2: Elephonts

Goals And Objectives

Critique

Chapter 5: Good Gestalt

Key Points

The Whole And The Parts

Whole

Gallery Profile: John Heartfi eld (1891–1968)

Gestalt Principles

Trademarks

Digital Focus: Layers

Exercise

Project

Goals And Objectives

Critique

Chapter 6: Using Visual Language

Key Points

The Development Of Written Communication

Type Categories

Type Families

Gallery Profile: Paula Scher (b 1948)

Dgital Focus: More about Type

A Design Summary

Execution

Exercise

Projects

Goals And Objectives

Critique

Chapter 7: Layout Dynamics

Key Points

The Balancing Act

Size And Proportion

Visual Rhythm

Grid Layout

Path Layout

Photography In A Layout

Digital Focus: Resizing

Gallery Profile: April Greiman (b.1948)

Conclusion

Exercises

Project

Goals And Objectives

Critique

Chapter 8: The Dynamics Of Color

Key Points

Designing With Color

The Relativity Of Color

Gallery Profile: Josef Albers (1888–1976)

The Psychology Of Color

Visual Perception

Understanding Electronic Color

Color In Printing

Process Color Separation Summary

Exercises

Project

Goals And Objectives

Critique

Chapter 9: Illustration And Photography In Design

Key Points

The Designer-Illustrator

Why Illustration?

Advertising And Editorial Illustration

Style And Medium

Getting Ideas

Digital Focus: Gradients

Reference Materials

Contemporary Vision

The Impact Of Photography

The Designer-Photographer

Specialties

Digital Focus: Photography

Gallery Profile: Diane Fenster (b. 1947)

Finding Photographs And Photographers

Project

Goals And Objectives

Critique

Chapter 10: What Is Advertising Design?

Key Points

The Purpose Of Advertising

Types Of Advertising

Gallery Profile: Paul Rand (1914–1996)

Digital Focus: Online Design

Corporate Identity

Working With Others

Exercises

Project

Goals And Objectives

Critique

Chapter 11: Production For Print And Online Graphics

Key Points

Part I: A Designer’s Tool

History Of Computer Graphics

Digital Focus: Desktop Revolution

Analog And Digital Data

Input/Output Devices

Part II: Production For Print

Digital Prepress

Part III: Production For The Web

The Global Village

Gallery Profile: Marshall McLuhan (1911–1980)

Similarities And Differences

Digital Foucs: New Technology and New Visions

What Are The Rules?

Web Components

People also search for Graphic Design Basics 6th:

canva design school graphic design basics

the language of graphic design basics and beyond

canva graphic design basics course

envato tuts+ graphic design basics

learn graphic design basics

Tags: Amy Arntson, Graphic Design Basics