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Going Local Presidential Leadership in the Post Broadcast Age 1st Edition by Jeffrey E Cohen ISBN 0511658583 9780521193719

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Going Local Presidential Leadership in the Post Broadcast Age 1st Edition Jeffrey E. Cohen Digital Instant Download

Author(s): Jeffrey E. Cohen
ISBN(s): 9780521193719, 0511658583
Edition: 1
File Details: PDF, 1.42 MB
Year: 2009
Language: english
SKU: EB-1641908 Categories: , Tag:

Going Local Presidential Leadership in the Post Broadcast Age 1st Edition by Jeffrey E Cohen – Ebook PDF Instant Download/Delivery: 0511658583, 9780521193719
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ISBN 10: 0511658583 
ISBN 13: 9780521193719
Author: Jeffrey E Cohen

Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.

Going Local Presidential Leadership in the Post Broadcast Age 1st Table of contents:

1 Context and Presidential Leadership Styles
2 Increasing Presidential Attention to Narrow Groups
3 Presidents and the Local News Media
4 A Theory of Presidential News Management and Local News Coverage
5 The Quantity of Local Newspaper Coverage of the President
6 Trends in Local Newspaper Coverage of the Presidency, 1990–2007
7 On the Tone of Local Presidential News
8 Local Presidential News Coverage and Public Attitudes toward the President
9 Conclusions: Presidential Leadership in the Post-Broadcast Age

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Tags: Jeffrey E Cohen, Local Presidential, Broadcast Age