Global Business 2nd Edition by Mike W Peng ISBN 1439042241 978-1439042243

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Product details: 

ISBN 10:1439042241

ISBN 13:978-1439042243

Author:Mike W.Peng

Discover what determines success and failure in firms around the globe with the comprehensive, strategic approach to international business topics in GLOBAL BUSINESS, 2E by renowned international instructor, author, and consultant Mike Peng. This first truly global, global business book integrates both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity to the learning process. The book?s inviting, conversational style weaves the latest global developments and examples in every chapter, including the impact of the 2008-2009 global economic crisis. A wealth of actual business cases from Mike Peng and other respected international experts, video cases, and unique global debate sections teach you to view business through the eyes of a true world citizen. You gain the perspective you need to become a savvy, effective manager within today’s global business landscape.

Table of contents: 

Part I: Laying Foundations

• 1. Globalizing Business

• 2. Understanding Formal Institutions: Politics, Laws, and Economics

• 3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms

• 4. Leveraging Resources and Capabilities

• Peng Atlas

• Integrative Cases​

Part II: Acquiring Tools

• 5. Trading Internationally

• 6. Investing Abroad Directly

• 7. Dealing with Foreign Exchange

• 8. Capitalizing on Global and Regional Integration

• Peng Atlas

• Integrative Cases​

Part III: Strategizing Around the Globe

• 9. Growing and Internationalizing the Entrepreneurial Firm

• 10. Entering Foreign Markets

• 11. Managing Global Competitive Dynamics

• 12. Making Alliances and Acquisitions Work

• 13. Strategizing, Structuring, and Learning Around the World

• Peng Atlas

• Integrative Cases​

Part IV: Building Functional Excellence

• 14. Competing on Marketing and Supply Chain Management

• 15. Managing Human Resources Globally

• 16. Financing and Governing the Corporation Globally

• 17. Managing Corporate Social Responsibility Globally

• Peng Atlas

• Integrative Cases

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Tags: Mike W Peng, Global, Business