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Fuzzy Sets in Management Economy Marketing 1st Edition by PM Pardalos ISBN 9810247532 9789810247539

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Fuzzy Sets in Management Economy Marketing 1st Edition P.M. Pardalos Digital Instant Download

Author(s): P.M. Pardalos
ISBN(s): 9810247532
Edition: 1st
File Details: PDF, 11.95 MB
Year: 2002
Language: english
SKU: EB-2143800 Category: Tag:

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ISBN 10: 9810247532 
ISBN 13: 9789810247539
Author: PM Pardalos

The rapid changes that have taken place globally on the economic, social and business fronts characterized the 20th century. The magnitude of these changes has formed an extremely complex and unpredictable decision-making framework, which is difficult to model through traditional approaches. The main purpose of this book is to present the most recent advances in the development of innovative techniques for managing the uncertainty that prevails in the global economic and management environments. These techniques originate mainly from fuzzy sets theory. However, the book also explores the integration of fuzzy sets with other decision support and modeling disciplines, such as multicriteria decision aid, neural networks, genetic algorithms, machine learning, chaos theory, etc. The presentation of the advances in these fields and their real world applications adds a new perspective to the broad fields of management science and economics.

Fuzzy Sets in Management Economy Marketing 1st Table of contents:

Decision Making, Management and Marketing
Algorithms for orderly structuring of financial “objects”
A fuzzy goal programming model for evaluating a hospital service performance
A group decision making method using fuzzy triangular numbers
Developing sorting models using preference disaggregation analysis: An experimental investigation
Hierarchical classification in insurance data analysis
Consumer preferences for extrinsic versus intrinsic quality cues for image products: The case of Gre
Identification of the market trends for Greek fruit juices
The tourism industry in Crete: The identification of new market segments
Stock Markets and Portfolio Management
The use of fuzzy programming for the management of immunised fixed income portfolios
The causality between interest rate, exchange rate and stock price in emerging markets: The case of
Fuzzy cognitive maps in stock market
Neural network vs linear models of stock returns: An application to the UK and German Stock Market I
How wavelets and genetic algorithms can assist intelligent hybrid methodologies in handling data dri
Corporate Finance and Banking Management
Expertons and behaviour of companies with regard to the adequacy between business decisions and obje
Multiple fuzzy IRR in the financial decision environment
An automated knowledge generation approach for managing credit scoring problems
Bank asset liability management techniques: An overview

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Tags: PM Pardalos, Fuzzy Sets, Economy Marketing