Fundraising Management Analysis Planning and Practice 4th Edition by Adrian Sargeant ,Jayne George ISBN 0367563711 978-0367563714

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Product details: 

ISBN 10:0367563711 

ISBN 13:978-0367563714 

Author:Adrian Sargeant ,Jayne George

Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation.

This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK, the introduction of a new fundraising regulator and new thinking on professional ethics.

Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

Table of contents: 

1. The History and Development of Fundraising Practice

2. Fundraising Planning: The Fundraising Audit

3. Marketing Research for Fundraising

4. Understanding Giving

5. Strategic Planning: The Fundraising Plan

6. Fundraising Reporting

7. Donor Recruitment

8. Making the Case for Investment

9. Donor Development

10. Major Giving Fundraising

11. Legacies and In-Memoriam Giving

12. Community Fundraising

13. Corporate Fundraising

14. Trust and Foundation Fundraising

15. Digital Fundraising

16. Fundraising in Social Media

17. Managing Fundraising Teams

18. Leading Fundraising Teams

19. Legal and Ethical Aspects of Fundraising Management

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Tags: Adrian Sargeant, Jayne George, Fundraising, Management