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Full Frontal PR Building Buzz About Your Business Your Product or You 1st Edition by Richard Laermer ISBN 1576601811 9781576601815

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Full Frontal PR Building Buzz About Your Business Your Product or You 1st Paperback Ed Edition Richard Laermer Digital Instant Download

Author(s): Richard Laermer
ISBN(s): 9781576601815, 1576601811
Edition: 1st Paperback Ed
File Details: PDF, 5.13 MB
Year: 2004
Language: english
SKU: EB-1385290 Category: Tag:

Full Frontal PR Building Buzz About Your Business Your Product or You 1st Edition by Richard Laermer – Ebook PDF Instant Download/Delivery: 1576601811, 9781576601815
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Product details:

ISBN 10: 1576601811 
ISBN 13: 9781576601815
Author: Richard Laermer

On TLC’s groundbreaking new series, Taking Care of Business, Richard Laermer shows small-business owners how to build buzz and get media coverage. Here he shares the secrets from his highly successful public relations firm on how to take care of business and grow the bottom line. In Full Frontal PR, readers learn how to hone their pitch, build relationships with the press, and gain strategic placements that will get people talking. These tactics are based on proven methods that are easy to implement and, most important. cost-effective. For those looking to raise their profile and reach new customers, this acclaimed book will help any company or person break through the clutter and into the center of attention.

Full Frontal PR Building Buzz About Your Business Your Product or You 1st Table of contents:

  1. Introduction to Public Relations

  2. The Basics of Building Buzz

  3. Crafting Your Message

  4. Targeting the Right Audience

  5. Media Relations and Pitching

  6. Press Releases That Get Results

  7. Working with Journalists and Influencers

  8. Using Social Media for PR

  9. Creating Events and Promotions

  10. Managing Crisis Communication

  11. Measuring PR Success

  12. Case Studies of Successful Campaigns

  13. Tools and Resources for PR Professionals

  14. Building Your Personal Brand

  15. Tips for Small Businesses and Startups

  16. Final Thoughts and Next Steps

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Tags: Richard Laermer, Frontal PR, Buzz, Business