Five Stars Putting Online Reviews to Work for Your Business 1st Edition by Gradiva Couzin, Jennifer Grappone ISBN 1118689445 9781118689448

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Product details:

ISBN 10: 1118689445 
ISBN 13: 9781118689448
Author: Gradiva Couzin, Jennifer Grappone

Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today’s savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb.

Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell.

• Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business
• Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility
• Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic
• Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed

If you’re a retail, service, or e-commerce marketer, you won’t want to miss Five Stars: Putting Online Reviews to Work for Your Business.

Five Stars Putting Online Reviews to Work for Your Business 1st Table of contents:

Chapter 1: Understanding Online Reviews

• What Are Online Reviews?
• The Psychology Behind Customer Reviews
• How Online Reviews Impact Your Reputation

Chapter 2: Building a Strategy for Online Reviews

• Identifying Key Review Platforms
• Setting Realistic Review Goals
• Developing an Effective Review Request System

Chapter 3: Collecting Reviews the Right Way

• Best Practices for Asking for Reviews
• Timing and Frequency of Review Requests
• Overcoming Barriers to Getting Reviews

Chapter 4: Responding to Reviews: The Art of Customer Interaction

• Responding to Positive Reviews
• Handling Negative Feedback Professionally
• Turning Bad Reviews Into Opportunities

Chapter 5: Leveraging Reviews for Marketing

• Using Customer Testimonials in Your Marketing Strategy
• Promoting Reviews on Your Website and Social Media
• Creating Trust with User-Generated Content

Chapter 6: Improving SEO with Reviews

• How Reviews Impact Search Engine Rankings
• Best Practices for Review-Driven SEO
• Encouraging Reviews That Boost Visibility

Chapter 7: Legal and Ethical Considerations

• Avoiding Fake Reviews and What to Do if You Encounter Them
• Transparency and Ethical Review Practices
• Staying Compliant with Review Regulations

Chapter 8: Measuring Success and Adapting Your Strategy

• Key Metrics to Track the Impact of Reviews
• Adapting Your Strategy Based on Data
• Long-Term Management of Your Online Reputation

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Tags:

Gradiva Couzin,Jennifer Grappone,Five Stars,Work,Business