Fashion Design Process Innovation and Practice 2nd Edition by Kathryn Mckelvey, Janine Munslow ISBN 111995245X 9781119952459
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Product details:
ISBN 10: 111995245X
ISBN 13: 9781119952459
Author: Kathryn Mckelvey, Janine Munslow
Shows how the design process can be successfully applied to satisfy market needs and trends
Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.
Fashion Design sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily.
Fashion Design, 2nd Edition:
- Shows how the design process can be successfully applied to satisfy market needs and trends
- Has a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatility
- Pays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.
Fashion Design Process Innovation and Practice 2nd Table of contents:
- Introduction
- Flow chart
- Analysing the brief
- Innovation – exercises
- Developing designs – quick start exercise
- Research
- Design process
- Specialist markets
- Collections
- Decision making
- Design using the computer
- Promotion
- Promotion – styling
- The Portfolio
- Fashion careers
- Case studies
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Tags: Kathryn Mckelvey, Janine Munslow, Fashion Design, Process Innovation