Facebook Advertising For Dummies 1st Edition by Paul Dunay, Richard Krueger, Joel Elad ISBN 0470637625 9780470637623

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ISBN 10: 0470637625 
ISBN 13: 9780470637623
Author: Paul Dunay, Richard Krueger, Joel Elad

Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You’ll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more.

• Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook
• Works as an all-around, hands-on guide for both experienced and new Facebook advertisers
• Walks you through planning and creating an advertising campaign
• Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads
• Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data

Put your company’s best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

Facebook Advertising For Dummies 1st Table of contents:

Part I: Getting Started with Facebook Advertising

Profiting from the Facebook Revolution
Setting Up Your Facebook Advertising Account
Creating Your First Facebook Ad
Part II: Crafting Effective Facebook Ads

Writing Effective Ad Copy
Designing Your Ad for Maximum Impact
Selecting the Right Images for Your Ads
Part III: Managing Your Facebook Advertising Campaigns

Understanding Facebook’s Advertising Options
Targeting Your Ads to the Right Audience
Setting Your Budget and Bidding Strategy
Monitoring and Measuring Your Ad Performance
Part IV: Advanced Facebook Advertising Strategies

Using Facebook Insights to Optimize Your Ads
Retargeting Your Website Visitors with Facebook Ads
Leveraging Facebook’s Social Features for Advertising
Part V: The Part of Tens

Ten Common Facebook Advertising Mistakes to Avoid
Ten Tips for Successful Facebook Advertising

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