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Evaluating health promotion programs 1st Edition by Thomas W Valente ISBN 0195141768 9780195141764

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Evaluating health promotion programs 1st Edition Thomas W. Valente Digital Instant Download

Author(s): Thomas W. Valente
ISBN(s): 9780195141764, 0195141768
Edition: 1
File Details: PDF, 15.03 MB
Year: 2002
Language: english
SKU: EB-6638614 Category: Tag:

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ISBN 10: 0195141768 
ISBN 13: 9780195141764
Author: Thomas W Valente

This is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author’s experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to graduate-level students in public health. It will be useful both to students and to researchers and practitioners involved in all types of evaluation activities. The chapters are divided into three sections. Part I covers health promotion frameworks and theories, formative research, and process evaluation methods. Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation including basic and advanced statistical analysis. This text provides the tools needed to understand how and why evaluations are conducted, and it will serve as a reference for evaluators. It covers every aspect of the research and evaluation activities needed to assess a health promotion program.

Evaluating health promotion programs 1st Table of contents:

Chapter 1: Foundations of Health Promotion Evaluation
1.1 What Is Health Promotion?
1.2 Importance of Program Evaluation
1.3 Types of Evaluation
1.4 Ethical Considerations

Chapter 2: Planning for Evaluation
2.1 Setting Goals and Objectives
2.2 Developing Logic Models
2.3 Identifying Stakeholders
2.4 Evaluation Planning Frameworks

Chapter 3: Research Designs and Methodologies
3.1 Quantitative Approaches
3.2 Qualitative Approaches
3.3 Mixed-Methods Design
3.4 Experimental and Quasi-Experimental Designs

Chapter 4: Data Collection Techniques
4.1 Surveys and Questionnaires
4.2 Interviews and Focus Groups
4.3 Observation and Record Review
4.4 Using Existing Data Sources

Chapter 5: Measurement and Instrumentation
5.1 Reliability and Validity
5.2 Selecting and Developing Measures
5.3 Indicators and Benchmarks
5.4 Health Outcome Measures

Chapter 6: Data Analysis and Interpretation
6.1 Quantitative Data Analysis
6.2 Qualitative Data Analysis
6.3 Mixed-Methods Integration
6.4 Drawing Conclusions from Data

Chapter 7: Reporting and Using Evaluation Results
7.1 Writing Evaluation Reports
7.2 Communicating Findings to Stakeholders
7.3 Using Results for Program Improvement
7.4 Policy Implications

Chapter 8: Special Topics in Health Promotion Evaluation
8.1 Evaluating Community-Based Programs
8.2 Economic Evaluation and Cost-Effectiveness
8.3 Cultural and Contextual Considerations
8.4 Technology and Innovative Approaches

Chapter 9: Case Studies
9.1 School-Based Health Programs
9.2 Workplace Wellness Programs
9.3 Community Health Initiatives
9.4 National and International Programs

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Tags: Thomas W Valente, Evaluating health, promotion programs