Sale!

Emotions as Commodities Capitalism Consumption and Authenticity 1st Edition by Eva Illouz ISBN 1138628239 9781138628236

Original price was: $50.00.Current price is: $35.00.

Emotions as Commodities Capitalism Consumption and Authenticity 1st Edition Eva Illouz Digital Instant Download

Author(s): Eva Illouz
ISBN(s): 9781138628236, 1138628239
Edition: 1
File Details: PDF, 2.81 MB
Year: 2017
Language: english
SKU: EB-49032376 Category: Tag:

Emotions as Commodities Capitalism Consumption and Authenticity 1st Edition by Eva Illouz – Ebook PDF Instant Download/Delivery: 1138628239, 9781138628236
Full download Emotions as Commodities Capitalism Consumption and Authenticity 1st Edition after payment

Product details:

ISBN 10: 1138628239
ISBN 13:  9781138628236
Author: Eva Illouz

Capitalism has made rationality into a pervasive feature of human action and yet, far from heralding a loss of emotionality, capitalist culture has been accompanied with an unprecedented intensification of emotional life. This raises the question: how could we have become increasingly rationalized and more intensely emotional? Emotions as Commodities offers a simple hypothesis: that consumer acts and emotional life have become closely and inseparably intertwined with each other, each one defining and enabling the other. Commodities facilitate the experience of emotions, and so emotions are converted into commodities. The contributors of this volume present the co-production of emotions and commodities as a new type of commodity that has gone unseen and unanalyzed by theories of consumption – emodity. Indeed, this innovative book explores how emodity includes atmospherical or mood-producing commodities, relation-marking commodities and mental commodities, all of which the purpose it is to change and improve the self. Analysing a variety of modern day situations such as emotional management through music, creation of urban sexual atmospheres and emotional transformation through psychotherapy, Emotions as Commodities will appeal to scholars, postgraduate students and postdoctoral researchers interested in fields such as Sociology, Cultural Studies, Marketing, Anthropology and Consumer Studies.

Emotions as Commodities Capitalism Consumption and Authenticity 1st Table of contents:

Part I Liberating the Self: Emotional Experiences and Moods
1 “It is all Included – Without the Stress”: Exploring the Production of Relaxation in Club Med Seaside Resorts
Tourism as an Emotional Industry
Demanding Relaxation
Club Med: Relaxation for Sale
Conclusion
Notes
Bibliography
2 Emotional Ear Drops: The Music Industry and Technologies of Emotional Management
From the Sociology of Taste to Consumption Techniques
Emotional Reflexivity
Edison’s Mission
Playlist Medicine Becoming Obvious
Mundane Soundtracks
Out of Context
Adorno’s Scorn
Conclusion
Notes
Bibliography
3 Cinema as an Emotional Commodity: The Horror Genre and the Commodification of Fear
The First Horror Movie
Market Research and the Emotionalization of the Movie Industry
Creating the Experiences
Emotional Specification: Contemporary Horror Genre
Conclusion
Notes
Bibliography
4 Sex Cards in Tel Aviv: Mood Work, Recreational Sexuality and Urban Atmospheres
Theoretical and Methodological Approach
Recreational Sexuality and Neoliberal Antinomies
An atmospheric analysis of Sex Cards in Tel Aviv
Discussion: Intense Indifference and Value Under Neoliberalism
Notes
Bibliography
Part II Ideal of Intimacy: Relational Emotions
5 Understanding Authenticity in Commercial Sentiment: The Greeting Card as Emotional Commodity
A Brief Word about the Study
The High risk territory of emotional Connection
Greeting Cards as Consumer Objects: Communicating Time
Greeting Cards as Consumer Objects: Communicating Touch
Immaterial Sentiment: E-cards
Conclusion: When Ethnography and Critique Meet
Bibliography
Part III The Ideal of Mental Health and Self-Improvement: Emotional Self-Monitoring as Commodity
6 (Ex)Changing Feelings: On the Commodification of Emotions in Psychotherapy
Modern Psychology and the Rise of the Emotional
Figuring Out Emotions: Changing Moods, Measuring Feelings
Emotional Utilitarianism and Self-Realization: The Case of Life Coaching
Conclusion
Note
Bibliography
7 “Psytizens”, or the Construction of Happy Individuals in Neoliberal Societies
Rekindling, Legitimizing and Institutionalizing the Neoliberal Discourse of Individualism
Happiness and psytizenship: Constructing Subjectivity through the Consumption of Happiness
Conclusion
Notes
Bibliography
Toward a Post-Normative Critique of Emotional Authenticity: Conclusion
Authenticity or the New Politics of Emotions
The Problem with Critical Normativity
Is the Critique of Emotions an Internalist Critique?
Strategies for a Post-Normative Critique of Capitalism

People also search for Emotions as Commodities Capitalism Consumption and Authenticity 1st:

    
capitalism consumerism
    
capitalism commodifies everything
    
capitalism and consumerism
    
commodity in capitalism
    
commodities vs emodities

Tags: Eva Illouz, Commodities Capitalism, Authenticity