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Effective Donor Relations The AFP Wiley Fund Development Series 1st Edition by Janet Hedrick ISBN 047004036X 9780470040362

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Effective Donor Relations The AFP Wiley Fund Development Series 1st Edition Janet L. Hedrick Digital Instant Download

Author(s): Janet L. Hedrick
ISBN(s): 9780470040362, 047004036X
Edition: 1
File Details: PDF, 2.20 MB
Year: 2009
Language: english
SKU: EB-2168794 Category: Tag:

Effective Donor Relations The AFP Wiley Fund Development Series 1st Edition by Janet Hedrick – Ebook PDF Instant Download/Delivery: 047004036X ,9780470040362
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Product details:
ISBN 10: 047004036X
ISBN 13: 9780470040362
Author: Janet Hedrick

Nonprofit Essentials: Acknowledgment, Recognition and Stewardship (Part of the AFP Fund Development Series) is a concise and professional guide to donor relations in a format that is accessible, lively, easy to read, and that provides in-depth advice from an expert in the field. The book guides in creating and implementing each aspect of a donor relation plan, providing recommended solutions to frequently encountered dilemmas and including sample documents, checklists, and other tools to help shape an effective program.

Effective Donor Relations The AFP Wiley Fund Development Series 1st Edition Table of contents:

Chapter 1: The Foundation of Donor Relations

  • Defining Donor Relations in the Context of Fundraising
  • The Role of Donors in Nonprofit Success
  • The Importance of Building Long-Term Relationships
  • Key Principles of Effective Donor Relations

Chapter 2: Understanding Donor Motivations

  • Why People Give: Theories and Research
  • The Psychology of Donor Behavior
  • Identifying Different Types of Donors
  • Matching Donor Interests with Organizational Needs

Chapter 3: Establishing a Donor Relations Strategy

  • Developing a Donor-Centered Approach
  • Setting Goals and Measuring Success
  • Creating a Comprehensive Donor Relations Plan
  • Integrating Donor Relations with Fundraising Campaigns

Chapter 4: Communication and Engagement with Donors

  • Crafting Effective Communication Strategies
  • Tailoring Messages for Different Donor Segments
  • Utilizing Technology for Engagement (Email, Social Media, and Websites)
  • Engaging Donors Through Storytelling and Impact Reporting

Chapter 5: Stewardship and Acknowledgment

  • The Importance of Acknowledgment and Appreciation
  • Best Practices for Thank-You Letters and Donor Recognition
  • Creating Meaningful Stewardship Programs
  • Recognizing Donors in Ways That Align with Their Values

Chapter 6: Building and Managing Donor Portfolios

  • Understanding the Concept of Donor Portfolios
  • Segmenting Donors for Tailored Engagement
  • Tracking and Monitoring Donor Relationships
  • Using Data and Analytics to Guide Engagement Strategies

Chapter 7: Handling Difficult Donor Situations

  • Addressing Donor Concerns and Complaints
  • Managing Conflicts and Disputes with Donors
  • When and How to End a Donor Relationship
  • Ethical Considerations in Donor Relations

Chapter 8: Major Gifts and Planned Giving

  • Cultivating Relationships for Major Gifts
  • The Role of Planned Giving in Donor Relations
  • Developing a Case for Support for Major and Planned Gifts
  • Building Lasting Relationships with High-Net-Worth Donors

Chapter 9: Donor Relations in a Digital World

  • The Impact of Digital Platforms on Donor Engagement
  • Using Social Media and Crowdfunding to Foster Donor Relations
  • Virtual Stewardship: Creating Online Communities
  • Adapting Donor Relations Practices for a Digital Audience

Chapter 10: Donor Relations as a Team Effort

  • Building a Donor Relations Team: Roles and Responsibilities
  • Collaboration Between Development, Marketing, and Program Staff
  • Training and Supporting Staff in Effective Donor Relations
  • Volunteer Engagement and its Role in Donor Relations

Chapter 11: Measuring the Impact of Donor Relations

  • Key Metrics for Evaluating Donor Relations Success
  • Using Feedback to Improve Donor Engagement Strategies
  • Assessing the ROI of Donor Relations Activities
  • Adjusting Strategies Based on Performance Data

Chapter 12: The Future of Donor Relations

  • Emerging Trends in Donor Engagement
  • The Impact of Generational Shifts on Donor Behavior
  • The Increasing Role of Corporate Social Responsibility (CSR)
  • How Nonprofits Can Adapt to Changing Donor Expectations

Appendices

  • A: Sample Donor Acknowledgment Letters
  • B: Donor Relations Strategy Template
  • C: Resources for Further Learning in Fundraising
  • D: Glossary of Donor Relations Terms

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