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Ecological Rationality Intelligence in the World 1st Edition by Peter M Todd, Gerd Gigerenzer ISBN 0195315448 9780195315448

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Ecological Rationality Intelligence in the World 1st Edition Peter M. Todd Digital Instant Download

Author(s): Peter M. Todd, Gerd Gigerenzer
ISBN(s): 9780195315448, 0195315448
Edition: 1
File Details: PDF, 2.27 MB
Year: 2012
Language: english
SKU: EB-5412608 Category: Tags: ,

Ecological Rationality Intelligence in the World 1st Edition by Peter M Todd, Gerd Gigerenzer – Ebook PDF Instant Download/Delivery: 0195315448, 9780195315448
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ISBN 10: 0195315448 
ISBN 13: 9780195315448
Author: Peter M Todd, Gerd Gigerenzer

“More information is always better, and full information is best. More computation is always better, and optimization is best.” More-is-better ideals such as these have long shaped our vision of rationality. Yet humans and other animals typically rely on simple heuristics to solve adaptive problems, focusing on one or a few important cues and ignoring the rest, and shortcutting computation rather than striving for as much as possible. In this book, we argue that in an uncertain world, more information and computation are not always better, and we ask when, and why, less can be more. The answers to these questions constitute the idea of ecological rationality: how we are able to achieve intelligence in the world by using simple heuristics matched to the environments we face, exploiting the structures inherent in our physical, biological, social, and cultural surroundings.

Ecological Rationality Intelligence in the World 1st Table of contents:

Part I: The Research Program

  • Chapter 1: What Is Ecological Rationality?

Part II: Uncertainty in the World

  • Decision-making strategies under uncertainty.

Part III: The Relationship Between Cognition and Environment

  • How simple heuristics exploit environmental structure.

Part IV: Redundancy and Variability in the Environment

  • Strategies for dealing with redundant or variable information.

Part V: Rarity and Skewed Distributions in the World

  • Handling rare events and asymmetrical distributions.

Part VI: Designing the World

  • How environments can be structured to support simple heuristics.

Part VII: Conclusion

  • Summary and implications of ecological rationality theory.

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Tags: Peter M Todd, Gerd Gigerenzer, Ecological, World