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E Mail Selling Techniques That Really Work 1st Edition by Stephan Schiffman ISBN 1593377444 9781593377441

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E Mail Selling Techniques That Really Work Stephan Schiffman Digital Instant Download

Author(s): Stephan Schiffman
ISBN(s): 9781593377441, 1593377444
Edition: Kindle
File Details: PDF, 1.08 MB
Year: 2006
Language: english
SKU: EB-1994906 Category: Tag:

E Mail Selling Techniques That Really Work 1st Edition by Stephan Schiffman – Ebook PDF Instant Download/Delivery: 1593377444, 9781593377441
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Product details:

ISBN 10: 1593377444 
ISBN 13: 9781593377441
Author: Stephan Schiffman

The sales culture of the twenty-first century is one where decisions are often made on the fly, calls are not thought out, and communication is based on onscreen ramblings, hitting Òsend,Ó and seeing what happens next. While e-mail has made it easier for salespeople to communicate than ever before, itÕs crucial to your success that your message is clear, concise, and to the point.

Renowned sales guru Stephan Schiffman understands the unique benefits and challenges of using e-mail as a sales tool. E-mail Selling Techniques delivers dependable strategies to help you understand when and how to use e-mail to communicate with a client or prospect.

E-mail Selling Techniques offers essential guidelines for:

  • The proper length and format of sales e-mails
  • Advice on tone and content
  • Tips for writing attention-grabbing subject lines
  • Identifying when a phone call might be more appropriate If you rely on computers and portable e-mail devices to do business, Stephan Schiffman will show you how to use technology to your advantage and get the deal done.
 

E Mail Selling Techniques That Really Work 1st Table of contents:

1. Introduction to Email Selling

  • The Importance of Email in Sales

  • Common Challenges and Misconceptions

2. Crafting Effective Sales Emails

  • Writing Compelling Subject Lines

  • Personalization Techniques

  • Clear and Concise Messaging

3. Building Rapport Through Email

  • Establishing Trust and Credibility

  • Using Storytelling in Emails

  • Engaging Your Prospects

4. Email Sales Strategies

  • Cold Emailing Best Practices

  • Follow-up Email Sequences

  • Handling Objections via Email

5. Tools and Technologies

  • Email Automation Platforms

  • Tracking and Analytics

  • Integrating CRM with Email Campaigns

6. Measuring Success

  • Key Metrics to Track

  • A/B Testing Your Emails

  • Improving Open and Response Rates

7. Case Studies and Real-World Examples

  • Successful Email Campaigns

  • Lessons Learned from Failures

8. Legal and Ethical Considerations

  • Understanding CAN-SPAM and GDPR

  • Avoiding Spam Filters

9. Advanced Email Selling Techniques

  • Leveraging Behavioral Triggers

  • Using Multimedia in Emails

  • Cross-channel Integration

10. Conclusion and Next Steps

  • Building Long-Term Relationships

  • Continuous Improvement

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Tags: Stephan Schiffman, E Mail, Techniques