E business and e commerce management strategy implementation and practice 4th Edition by Dave Chaffey ISBN 0273719947 9780273719946
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Product details:
ISBN 10: 0273719947
ISBN 13: 9780273719946
Author: Dave Chaffey
Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.
Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
The following online resources support the text:
For Students: Self-assessment questions, additional case studies, an online study guide to further explore key concepts, weblinks and a glossary
For Instructors: Teaching manual with case notes, PowerPoint slides, a testbank
E business and e commerce management strategy implementation and practice 4th Table of contents:
Part 1: Understanding E-Business and E-Commerce
Chapter 1: Introduction to E-Business and E-Commerce
What is E-Business?
Differences Between E-Business and E-Commerce
Evolution and Growth of E-Business
Chapter 2: Business Models and Strategies for E-Business
Types of E-Business Models
E-Commerce Strategy Development
Value Creation in E-Business
Chapter 3: Technology Infrastructure for E-Business
Internet and Web Technologies
Mobile and Cloud Computing
Emerging Technologies
Part 2: Implementation and Management
Chapter 4: Building E-Business Systems
E-Commerce Platforms
Website Design and Usability
Security and Privacy Issues
Chapter 5: Managing E-Business Operations
Order Fulfillment and Logistics
Customer Relationship Management (CRM)
Supply Chain Management (SCM)
Chapter 6: Digital Marketing and Customer Acquisition
Search Engine Optimization (SEO)
Social Media Marketing
Email and Content Marketing
Chapter 7: Payment Systems and Financial Transactions
Online Payment Methods
Security and Fraud Prevention
Regulatory and Legal Considerations
Part 3: Advanced Topics and Future Trends
Chapter 8: Legal, Ethical, and Social Issues in E-Business
Legal Frameworks and Compliance
Ethical Considerations
Privacy and Data Protection
Chapter 9: Global E-Business
Cross-border E-Commerce
Cultural and Market Differences
International Payment Systems
Chapter 10: Measuring E-Business Performance
Metrics and Analytics
Customer Satisfaction and Retention
Return on Investment (ROI)
Chapter 11: Emerging Trends in E-Business
Mobile Commerce (M-Commerce)
Artificial Intelligence and Automation
Blockchain and Cryptocurrencies