Design Management Managing Design Strategy Process and Implementation Required Reading Range 1st Edition by Kathryn Best ISBN 2940439788 9782940439782
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ISBN 10: 2940439788
ISBN 13: 9782940439782
Author: Kathryn Best
Design management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes. Opening with a contextual overview of the subject, Design Management then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.
Design Management Managing Design Strategy Process and Implementation Required Reading Range 1st Table of contents:
- PART ONE: Managing the Design Strategy
- PART TWO: Managing the Design Process
- PART THREE: Managing the Design Implementation
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Tags: Kathryn Best, Design, Design Strategy, Implementation