Creating Value Successful Business Strategies 2nd Edition by Shiv Mathur, Alfred Kenyon ISBN 0750653639 978-0750653633

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Product details:

ISBN 10: 0750653639
ISBN 13: 978-0750653633
Author: Shiv Mathur, Alfred Kenyon 

‘Creating Value through Business Strategy’ is the new edition of ‘Creating Value: Shaping Tomorrow’s Business’, winner of the MCA price for best management in 1997. This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.

Creating Value Successful Business Strategies 2nd Table of contents:

1 Purpose, Scope and Basics

2 Objectives: What Is Business Strategy For?

3 Competitive and Corporate Strategy – Why Centred on Offerings?

4 Differentiation Creates Private, Not Public Markets

5 Differentiation and Its Dimensions: Classification of Competitive Strategies

6 Competitive Positioning: Differentiation and Price

7 Competitive Positioning in Imperfect Markets with Dominant Sellers

8 Competitive Strategy: What Makes It Profitable?

9 Competitive Strategy: Dynamics of Positioning

10 The Theory of Winning Resources (the Resource-Based View)

11 Winning Resources for the Manager

12 The ‘scissors’ Process for Choosing a Competitive Strategy

13 Corporate Strategy’s Task Is to Build Financial Value

14 False and Valid Tests of Corporate Strategy

15 The Corporate Raider or Catalyst

16 Valuable Clusters of Offerings: Relatedness

17 How Do Managers Develop Successful Corporate Strategies?

18 Where in the World to Sell and Operate

19 Operating and Organizational Aspects of This Framework

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Tags: Shiv Mathur, Alfred Kenyon, Creating Value, Business Strategies