Creating Customer Evangelists How Loyal Customers Become a Volunteer Sales Force 1st Edition by Ben McConnell, Jackie Huba ISBN 0793155614 9780793155613

Creating Customer Evangelists How Loyal Customers Become a Volunteer Sales Force 1st Edition by Ben McConnell, Jackie Huba – Ebook PDF Instant Download/Delivery: 0793155614, 9780793155613
Full download Creating Customer Evangelists How Loyal Customers Become a Volunteer Sales Force 1st Edition after payment

Product details:

ISBN 10: 0793155614 
ISBN 13: 9780793155613
Author: Ben McConnell, Jackie Huba

For the first time in paperback, a revised edition of the book that launched the term “customer evangelism” and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability.

When customers are truly thrilled about their experience with a product or service, they become outspoken “evangelists” for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth.

By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism. Creating Customer Evangelists explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company’s success.

Creating Customer Evangelists How Loyal Customers Become a Volunteer Sales Force 1st Table of contents:

Part I: Introduction to Customer Evangelism

1. Customer Evangelism: A Manifesto
   An overview of the concept of customer evangelism and its significance in modern marketing.

2. When Customers Believe
   Explores the conditions under which customers develop strong loyalty and become brand advocates.

Part II: Six Steps to Creating Customer Evangelists

3. Customer Plus-Delta: Understanding the Love
   Emphasizes the importance of gathering continuous feedback to understand what customers love and what can be improved.

4. Napsterize Your Knowledge: Give to Receive
   Advocates for sharing valuable information freely to build trust and encourage reciprocity.

5. Build the Buzz: Spreading the Word
   Discusses strategies for generating word-of-mouth marketing and leveraging customer networks.

6. Create Community: Bringing Customers Together
   Highlights the benefits of fostering a sense of community among customers to strengthen loyalty.

7. Bite-Size Chunks: From Sampling to Evangelism
   Suggests offering small, accessible experiences that encourage customers to become advocates.

8. Create a Cause: When Business Is Good
   Explores how aligning with a cause can deepen customer engagement and advocacy.

Part III: Real-World Case Studies

9. Hot Marketing Now: Krispy Kreme Doughnuts
   Examines how Krispy Kreme turned customers into evangelists through unique marketing strategies.

10. The High-Flying Solutionman: SolutionPeople
    Discusses how SolutionPeople created a strong brand following by focusing on customer relationships.

11. The History Lessons of O’Reilly’s Wars: O’Reilly & Associates
    Looks at how O’Reilly & Associates built a loyal customer base through effective evangelism.

12. The New Mavericks of Marketing: The Dallas Mavericks
    Analyzes how the Dallas Mavericks engaged fans to become brand advocates.

13. A Bear Market for Retailing: Build-A-Bear Workshop
    Explores how Build-A-Bear Workshop created a community of passionate customers.

14. A Cause, Not Just an Airline: Southwest Airlines
    Highlights how Southwest Airlines turned its employees and customers into evangelists.

15. The Billion-Dollar Cause: IBM
    Discusses how IBM leveraged customer evangelism to drive business growth.

16. Customer Evangelism Workshop
    A practical guide to implementing the principles of customer evangelism in your own organization.

People also search for Creating Customer Evangelists How Loyal Customers Become a Volunteer Sales Force 1st:

    
evangelist customer
    
customer evangelists definition
    
creating loyal customers
    
how to create customer loyalty
    
what is a customer evangelist

Tags: Ben McConnell, Jackie Huba, Customer Evangelists, Volunteer Sales