Sale!

Copywriting successful writing for design advertising and marketing 2nd Edition by Mark Shaw ISBN 1780671628 9781780671628

Original price was: $50.00.Current price is: $35.00.

Copywriting successful writing for design advertising and marketing Second Edition Mark Shaw Digital Instant Download

Author(s): Mark Shaw
ISBN(s): 9781780671628, 1780671628
Edition: Second edition
File Details: PDF, 32.91 MB
Year: 2012
Language: english
SKU: EB-5264864 Category: Tag:

Copywriting successful writing for design advertising and marketing 2nd Edition by Mark Shaw – Ebook PDF Instant Download/Delivery: 1780671628, 9781780671628
Full download Copywriting successful writing for design advertising and marketing 2nd Edition after payment

Product details:

ISBN 10: 1780671628
ISBN 13: 9781780671628
Author: Mark Shaw

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

Copywriting successful writing for design advertising and marketing 2nd Table of contents:

Chapter 1: Getting to Grips with Copywriting

  • Introduction to what copywriting is

  • Core skills and mindset required

Chapter 2: The Art of Writing Great Copy

  • Writing techniques

  • Tone of voice, clarity, and conciseness

Chapter 3: Writing for Brand and Marketing

  • Aligning copy with brand values

  • Marketing messages that resonate

Interview: John Simmons (The Writer)
Interview: Steve Manning (Igor International)
Case Study: Serious Waste Management
Case Study: Olive Media Products

Chapter 4: Writing for Advertising and Direct Marketing

  • Headlines, slogans, and calls to action

  • Campaign-focused writing

Interview: Diane Ruggie (DDB)
Interview: Will Awdry (Ogilvy)
Case Study: Amnesty International
Case Study: MemoMind Pharma

Chapter 5: Writing for Retailing and Products

  • Packaging, POS materials, and product copy

Interview: Meredith Mathews (Half Price Books)
Interview: Dan Germain (Innocent Drinks)
Case Study: Method Home Products
Case Study: Pret A Manger

Chapter 6: Writing for Company Magazines, Newsletters, and Internal Communications

  • Employee engagement and internal storytelling

Interview: Conan Kisor (American Medical Association)
Interview: Sarah McCartney (Lush Times)
Case Study: Land Rover Onelife
Case Study: Kodak One Magazine

Chapter 7: Writing for Catalogs

  • Layout, product descriptions, and seasonal tone

Interview: Vincent Stanley (Patagonia)
Interview: Kate Tetlow (Jupiter Design)
Interview: Sunita Yeomans (Creative Director, Argos.co.uk)
Case Study: The Territory Ahead

Chapter 8: Writing for the Digital Environment

  • Writing for websites, emails, and social media

  • Usability, SEO, and brevity

People also search for Copywriting successful writing for design advertising and marketing 2nd:

copywriting successful writing for design advertising and marketing pdf
    
copywriting successful writing for design advertising and marketing mark shaw
    
successful copywriting examples
    
fashion copywriting examples
    
what is copywriting in graphic design

Tags: Mark Shaw, Copywriting successful, design, advertising