Consumer Psychology of Tourism Hospitality and Leisure Cabi Volume 2 1st Edition by Josef Mazanec, Geoffrey Crouch, Arch Woodside ISBN 0851995357 9780851995359

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Product details:
ISBN 10: 0851995357
ISBN 13: 9780851995359
Author: Josef Mazanec, Geoffrey Crouch, Arch Woodside

Consumer Psychology of Tourism Hospitality and Leisure Cabi Volume 2 1st Edition Table of contents:

Chapter 1: Theoretical Foundations of Consumer Psychology

• Key Theories in Consumer Behavior
• Cognitive and Emotional Processes in Decision Making
• Psychological Motivations Behind Tourism and Leisure Choices
• Consumer Perceptions and Expectations in Hospitality
• The Role of Experience and Memory in Consumer Behavior

Chapter 2: Consumer Decision Making in Tourism and Hospitality

• The Decision-Making Process in Tourism
• Role of Motivation and Personality in Travel Choices
• The Influence of Social and Cultural Factors on Consumer Behavior
• Understanding the Impact of Risk and Uncertainty in Tourism Decisions
• Models of Consumer Decision Making Applied to Tourism

Chapter 3: The Role of Emotions in Leisure and Tourism Experiences

• Emotional Responses to Tourism and Hospitality Experiences
• The Role of Anticipation, Experience, and Post-Experience Emotions
• Emotional Consumption: How Consumers Engage with Leisure Products
• Measuring Emotions in the Tourism and Hospitality Context
• Designing for Positive Emotional Experiences in Hospitality and Leisure

Chapter 4: Social Influence and the Consumer Experience

• The Influence of Family, Friends, and Peers on Travel Decisions
• The Role of Social Media and Online Reviews in Shaping Tourism Behavior
• The Impact of Word-of-Mouth and Online Communities
• Social Identity and Group Behavior in Tourism
• Social Factors and Their Impact on Service Expectations in Hospitality

Chapter 5: The Role of Motivation in Tourism and Leisure Choices

• Understanding Push and Pull Motivations in Travel Behavior
• Intrinsic vs. Extrinsic Motivation in Leisure and Tourism Activities
• Motivational Segmentation in Tourism Markets
• The Relationship Between Motivation and Consumer Satisfaction
• The Role of Leisure and Escape Motivations in Tourism

Chapter 6: Consumer Satisfaction and Loyalty in Tourism and Hospitality

• Measuring Satisfaction in Tourism and Hospitality Experiences
• The Role of Service Quality and Expectations in Satisfaction
• Drivers of Consumer Loyalty in the Tourism Industry
• The Impact of Post-Purchase Behavior and Repeat Visits
• Strategies for Enhancing Consumer Loyalty in Hospitality and Leisure

Chapter 7: Marketing and Consumer Psychology in Tourism and Leisure

• The Psychology of Travel Marketing
• Consumer Behavior and Its Application to Tourism Promotion
• How Psychological Principles Influence Tourism Advertising and Branding
• Personalization and Targeted Marketing in Tourism
• Designing Customer-Centric Marketing Campaigns for Tourism and Leisure

Chapter 8: Consumer Psychology in Hospitality Service Delivery

• Understanding Consumer Expectations in Hospitality Services
• The Role of Service Encounters in Shaping Consumer Perceptions
• Psychological Aspects of Service Recovery in Hospitality
• Creating Memorable Experiences in Hospitality through Service Excellence
• The Impact of Service Environment (Atmospherics) on Consumer Behavior

Chapter 9: Understanding Consumer Behavior in Leisure and Recreation

• Psychological Drivers of Leisure and Recreation Participation
• Leisure Consumption Patterns: Understanding Preferences and Trends
• The Role of Leisure in Personal Well-being and Quality of Life
• Managing Leisure Resources and Creating Value for Consumers
• Consumer Behavior in Public vs. Private Leisure Sectors

Chapter 10: Psychological Approaches to Sustainable Tourism

• Consumer Behavior in Sustainable Tourism Practices
• Motivating Consumers to Make Environmentally Friendly Choices
• The Psychology of Eco-Tourism and Responsible Travel
• Marketing Sustainable Tourism: Challenges and Opportunities
• The Role of Education and Awareness in Changing Consumer Behavior

Chapter 11: Cultural and Cross-Cultural Perspectives on Consumer Behavior

• Cultural Influences on Tourism, Hospitality, and Leisure Choices
• Cross-Cultural Differences in Consumer Expectations and Preferences
• The Impact of Cultural Identity on Travel Behavior
• Globalization and Its Effect on Consumer Preferences in Tourism
• Marketing Across Cultures: Approaches and Challenges

Chapter 12: The Future of Consumer Psychology in Tourism and Hospitality

• Emerging Trends in Consumer Behavior in Tourism and Leisure
• The Role of Technology and Digitalization in Shaping Consumer Expectations
• The Impact of Big Data and Consumer Analytics on Marketing Strategies
• Psychological Insights into the Future of Hospitality Services
• The Evolving Relationship Between Consumers and Service Providers

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Josef Mazanec,Geoffrey Crouch,Arch Woodside,Consumer Psychology