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Communication Yearbook 11 1st Edition by James A Anderson ISBN 0415876923 9780415876926

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Communication Yearbook 11 James A. Anderson (Ed.) Digital Instant Download

Author(s): James A. Anderson (Ed.)
ISBN(s): 9780415876926, 0415876923
Edition: Reprint
File Details: PDF, 14.54 MB
Year: 2012
Language: english
SKU: EB-4719032 Categories: , Tag:

Communication Yearbook 11 1st Edition by James A Anderson – Ebook PDF Instant Download/Delivery: 0415876923, 9780415876926
Full download Communication Yearbook 11 1st Edition after payment

Product details:

ISBN 10: 0415876923 
ISBN 13: 9780415876926
Author: James A Anderson

First published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Communication Yearbook 11 1st Table of contents:

Section 1: The Mass Media Audience: Perceptive, Interpretive, or Not

  • Audience perception of media (TV violence, sex roles)

  • Active vs. passive audience debates

  • Interpretive communities

  • Limits of audience activity

  • Questions about meaning transfer and audience competence

Section 2: Television Criticism: Formats and Feminism

  • Feminist approaches to television criticism

  • Political economy critiques

  • Theoretical approaches to mediation and format in media

  • News and narrative format analysis

Section 3: Health Care: Communication Policies and Practices

  • Health communication policy at multiple levels (governmental, organizational, interpersonal)

  • Persuasion in health promotion

  • Theoretical plurality and narrative theory in healthcare communication

Section 4: Organizations: Media and Empowerment

  • Interpretive and cultural approaches to communication in organizations

  • Empowerment as a communicative construct

  • Control, symbolic convergence, and organizational metaphors

Section 5: Conversations and Texts

  • Conversation analysis: theory and methodology

  • Textual analysis and interpretive methods in communication studies

  • Philosophical and methodological debates about “text” in communication research

Section 6: Public Opinion and Agenda-Setting

  • Traditions and innovations in public opinion research

  • Media influence on agenda setting (public, policy, and media agenda)

  • Third-person effects, interest groups, and social construction of opinion

  • New directions in agenda-setting theory and critique

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Tags: James A Anderson, Communication