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City tourism national capital perspectives First Edition by Robert Maitland, Brent Ritchie ISBN 1845935467 ‎ 978-1845935467

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City tourism national capital perspectives First Edition Robert Maitland Digital Instant Download

Author(s): Robert Maitland, Brent W. Ritchie
ISBN(s): 1845935462
Edition: First
File Details: PDF, 2.29 MB
Year: 2009
Language: english
SKU: EB-2207894 Categories: , Tags: ,

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Product details: 

ISBN 10:  1845935467 

ISBN 13:  ‎ 978-1845935467

Author:  Robert Maitland,  Brent Ritchie

Capital city status attracts and drives tourism by enhancing a city’s appeal to the tourist and its international standing. With a focus on city tourism themes, this book examines subjects including the identity of a city in a tourism context and practical matters such as promoting the city as a product. By examining tourist activities in national capitals, the book addresses issues in capital city development as tourist destinations with a broad, international approach and case studies on major tourist cities.
 

Table of contents: 

National Capitals in the City Tourism System

1 Introduction: National Capitals and City Tourism

Robert Maitland

2 City Tourism: National Capital Perspectives

Robert Maitland and Brent W. Ritchie

Imaging and Branding

3 The Capital City as a ‘Product’ Brand Under the Nation’s Corporate Umbrella

Heather Skinner

4 Images of Canberra: Destination Marketing and the Capital City of Australia

Leanne White

5 Migrating Capitals: Diverging Images of Tradition and Modernity in Japanese Urban Tourism

Jerry Eades and Malcolm Cooper

6 Branding and Positioning an African Capital City: the Case of Tshwane in South Africa

Ernie Heath and Elizabeth Kruger

Activate Wir

Visitor Experiences

7 Inside the Triangle: Images of a Capital Bruce Hayllar, Deborah Edwards, Tony Griffin and Tracey Dickson

8 Seeing the Sites: Perceptions of London Nancy Stevenson and Charles Inskip

9 Changing Visitor Perceptions of a Capital City: the Case of Wellington, New Zealand

Abel Duarte Alonso and Yi Liu

10 The Relationship between Capital City Monumentality and Tourism in Valletta

Andrew Smith

Tourism Markets

11 Brussels: a Multilayered Capital City

Myriam Jansen-Verbeke and Robert Govers

12 Putting the Capital ‘C’ into Cardiff’s Identity as a Conference Tourism Destination

Claire Haven-Tang and Eleri Jones

13 International Business Tourism: the Case of Dublin

Heather Skinner and Paul Byrne

14 School Excursion Management in National Capital Cities

Brent W. Ritchie

Tourism Development

15 Twenty-three Districts in Search of a City: Budapest – the Capitaless Capital?

Melanie Smith, László Puczkó and Tamara Rátz

16 Reinvented National Capital City: the Case of Hanoi, Vietnam

Lee Jolliffe and Huong Thanh Bui

17 Resurrecting Phoenicia: Tourist Landscapes and National Identity in the Heart of the Lebanese Capital

Ghada Masri

18 Diversifying the Tourism Product in Brussels: European Capital and Multicultural City Anya Diekmann and Géraldine Maulet

19 Modern Tourist Development and the Complexities of Cross-border Identities Within a Planned Capital Region

Guy Chiasson and Caroline Andrew

Future Developments

20 Conclusions and Future Directions for National Capital Tourism

Robert Maitland and Brent W. Ritchie

 

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