CIMA Official Learning System Enterprise Strategy 1st Edition by Neil Botten – Ebook PDF Instant Download/Delivery: 1856177823, 9781856177825
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Product details:
ISBN 10: 1856177823
ISBN 13: 9781856177825
Author: Neil Botten
CIMA Official Learning System Enterprise Strategy 1st Table of contents:
Chapter 1: Setting the Goals of the Organisation
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Learning Outcomes
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1.1 The identity of stakeholders
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Sources of stakeholder power
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Stakeholder claims on an organisation
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Challenges and opportunities presented by stakeholder groups
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Conflict between stakeholders
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Management of stakeholders
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1.2 Mission statements
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1.3 Corporate social responsibility (CSR)
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The importance of CSR
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1.4 Setting strategic objectives
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Link between mission and objectives
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The goal structure
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1.5 Critical success factors (CSFs)
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Defining CSFs
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Methodology of CSF analysis
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1.6 Meeting the objectives of shareholders
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Maximisation of shareholder wealth as an objective
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Financial and non‑financial objectives
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1.7 Objectives of not‑for‑profit organisations (NPOs)
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Nature of NPOs
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Example: CIMA as a not‑for‑profit
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Key features of NPO objective setting
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Public sector objectives
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1.8 Competing objectives
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Importance of competing objectives existence
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Resolving competing objectives
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Summary
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Revision Questions
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Solutions to Revision Questions
Chapter 2: Appraising the Environment
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Learning Outcomes
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2.1 The importance of the business environment
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Environmental impact assessment
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Environmental segmentation
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Model of the organisation in its environment
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Example: car manufacturer
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Understanding environment process
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Evaluation of environmental segment models
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Game theory
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Survival and success factors
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2.2 Causes of environmental uncertainty
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Components of uncertainty
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Impact of uncertainty
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Has uncertainty really increased?
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2.3 Competitor analysis
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Importance of competitor analysis
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Levels of competitors
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Gathering competitor intelligence
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Forecasting competitors’ response profiles
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2.4 Competitor accounting
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Description
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Barriers to entry evaluation
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Estimating competitors’ costs
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2.5 The global economic environment
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Macroeconomic impacts on the firm
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New global economy
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European Union, NAFTA, other trade blocs
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Globalisation of macroeconomic policies
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World Trade Organization
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2.6 National competitive advantages
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Porter’s Diamond
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Demand conditions
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Related and supporting industries
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Factor conditions
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Firm structure, strategy and rivalry
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Other events, losing competitive advantage, Porter’s prescriptions
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2.7 Country analysis and political risk
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2.8 Sources of environmental information
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Environmental scanning
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Accessing environmental information
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Detailed environmental analysis
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Categorisation of information sources
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Summary
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Revision Questions
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Solutions to Revision Questions
Chapter 3: Position Appraisal and Analysis
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Learning Outcomes
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3.1 SWOT analysis
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SWOT and corporate appraisal
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Purpose of SWOT
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Cruciform chart
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From SWOT to strategy
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TOWS approach
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Value of SWOT
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Timing of SWOT
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3.2 The position audit
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Definition
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The nine‑M model
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Conducting the position audit
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3.3 Value‑chain analysis
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Value chain and superior performance
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Primary activities
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Support activities
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Linkages within and vertical linkages
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Organisational implications
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Management accounting and the value chain
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Practical example
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Evaluation
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Alternative value chains
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Strategic supply‑chain management
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Lean supply chain
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3.4 Benchmarking
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Definition and purposes
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Stages of benchmarking programme
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Benchmarking and performance measurement
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Evaluation and example
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3.5 Gap analysis
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Definition
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Example diagram
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Using gap analysis
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Forecasts, levels of uncertainty
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Conclusions on gap analysis
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3.6 Scenario planning
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Planning and constructing scenarios
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Using scenarios in strategy formulation
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Advantages
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3.7 Foresight
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Summary
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Revision Questions
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Solutions to Revision Questions
Chapter 4: Strategic Aspects of Marketing
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Learning Outcomes
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4.1 Sources of earnings
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Product vs customer perspectives
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4.2 Product life cycles
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Model and application; limitations
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4.3 BCG portfolio matrix
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Growth‑share matrix, strategies, evaluation
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Alternative portfolio models
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4.4 Direct product profitability (DPP)
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Origins, calculation, improvement, evaluation
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4.5 Marketing audit
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Role of marketing, planning, audit content and steps
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4.6 Customer profitability analysis
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Definitions and approaches (CAP, attribute costing, life cycle value)
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4.7 Brand strategies
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Brand definitions, strategic importance
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Five brand strategies, challenges, valuation
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4.8 Relationship marketing
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Drivers, vs transactional marketing, strategies
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4.9 Data warehousing and data mining
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Evolution, objectives, management issues, future directions
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Summary
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Revision Questions
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Solutions to Revision Questions
Chapter 5: Strategic Implications of IT
While the full chapter structure isn’t openly listed like the others, it generally includes:
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Learning outcomes
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Strategic case for IT investment (information strategy, applications portfolio, major investment decisions)
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Using IT to gain competitive advantage (value‑chain integration, cost, differentiation, focus)
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Linkages (suppliers/customers, VANs, extranets, e‑commerce, social networking)
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IS/IT/IM strategy and planning models
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Role of the IT department
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Organisational knowledge management (knowledge strategies, IT infrastructure, culture)
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Summary, revision questions and solutions
(Narrows from partial listings available)
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