Celebrity Advocacy and International Development 1st Edition by Dan Brockington – Ebook PDF Instant Download/Delivery: 9780415707190 ,0415707196
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Product details:
ISBN 10: 0415707196
ISBN 13: 9780415707190
Author: Dan Brockington
Celebrity Advocacy and International Development 1st Edition Table of contents:
1 Introduction
The context and purpose of this book
The argument
Unpopular celebrity?
Authentic advocacy?
Methods
An outline of the chapters
2 The terrain of development advocacy
Seeing suffering, seeking justice
Public awareness of, and giving to, development causes
Conclusion
3 Celebrity advocacy and post-democracy
Post-democracy
Celebrity, the media and democracy
Studies of celebrity advocacy
Conclusion
4 A brief history of celebrity advocacy for development and humanitarian causes
Celebrity
Development and humanitarianism
The rise and fall of celebrity and international development
Overseas development returns to fame
Make Poverty History and the Save Darfur Coalition
Conclusion
5 The current state of Celebrity advocacy
Systematic celebrity–NGO relations
Mapping celebrity advocacy
Evaluating celebrity advocacy
Conclusion
6 ‘Getting it’: Producing authentic celebrity advocacy
Developing authentic relationships
Coping with constraints
Working with the celebrity industries
Representing celebrity advocacy
Performing authentic advocacy
Conclusion
7 Elites and celebrity advocacy
The corporate interest in celebrity advocates
Celebrity and elites
Belief in celebrity power
Conclusion
8 The witches’ pond
The limited consumption of celebrity media
Consumption of celebrity media: a reality check
Engagement with celebrity advocacy
Popular belief in celebrity power and approval of celebrity advocates
The charitable frame
Talking about celebrity advocates
Conclusion
9 Changing the world through celebrity advocacy
Development representations
Inequity and accountability
Working with celebrity elites in post-democracies
Conclusion
Afterword
Appendix one: Methods
Interviews
Surveys
Focus groups
Newspaper and magazine surveys
Limitations
Appendix two: Research on celebrity endorsers
Appendix three: Trends in reporting on celebrity advocacy
References
Index
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Tags: Dan Brockington, Celebrity Advocacy, International Development


