Cambridge International AS and A Level Business Coursebook with CD ROM Cambridge International Examinations 3rd Edition by Peter Stimpson, Alistair Farquharson ISBN 1108439004 9781108439008
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Cambridge International AS and A Level Business Coursebook with CD ROM Cambridge International Examinations 3rd Edition by Peter Stimpson, Alistair Farquharson – Ebook PDF Instant Download/Delivery: 1108439004, 9781108439008
Full download Cambridge International AS and A Level Business Coursebook with CD ROM Cambridge International Examinations 3rd Edition after payment
Product details:
ISBN 10: 1108439004
ISBN 13: 9781108439008
Author: Peter Stimpson, Alistair Farquharson
Written by experienced authors, this Cambridge Elevate edition provides comprehensive coverage of the syllabus. Accessible language combined with the clear layout makes this an ideal digital resource for the course. Questions and explanation of key terms reinforce knowledge; different kinds of activities build application, analytical and evaluation skills; and case studies contextualise the content making it relevant to international learners. It provides thorough examination support for all papers with exam-style questions with each chapter and an extensive exam-style case study with each unit. A teacher’s CD-ROM is also available with answers to the coursebook questions.
Cambridge International AS and A Level Business Coursebook with CD ROM Cambridge International Examinations 3rd Table of contents:
Unit 1. Business and its Environment:
1. Enterprise
2. Business structure
3. Size of business
4. Business objectives
5. Stakeholders in a business
6. Business structure (A Level)
7. Size of business (A Level)
8. External influences on business activity (A Level)
9. External economic influences on business behaviour (A Level)
Unit 2. People in Organisations:
10. Management and leadership
11. Motivation
12. Human resource management (HRM)
13. Further Human resource management (HRM) (A Level)
14. Organisation structure (A Level)
15. Business communication (A Level)
Unit 3. Marketing:
16. What is marketing?
17. Market research
18. The marketing mix – product and price
19. The marketing mix – promotion and place
20. Marketing planning (A Level)
21. Globalisation and international marketing (A Level)
Unit 4. Operations and Project Management:
22. The nature of operations
23. Operations planning
24. Inventory management
25. Capacity utilisation (A Level)
26. Lean production and quality management (A Level)
27. Project management (A Level)
Unit 5. Finance and Accounting:
28. Business finance
29. Costs
30. Accounting fundamentals
31. Forecasting and managing cash flows
32. Costs (A Level)
33. Budgets (A Level)
34. Contents of published accounts (A Level)
35. Analysis of published accounts (A Level)
36. Investment appraisal (A Level)
Unit 6. Strategic Management:
37. What is strategic management? (A Level)
38. Strategic analysis (A Level)
39. Strategic choice (A Level)
40. Strategic implementation (A Level)
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Tags: Peter Stimpson, Alistair Farquharson, Cambridge International