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Business Web Strategy Design Alignment and Application 1st Edition by Latif AI Hakim, Massimo Memmola ISBN 1605660256 9781605660257

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Business web strategy design alignment and application 1st Edition Latif Al-Hakim Digital Instant Download

Author(s): Latif Al-hakim, Massimo Memmola, Latif Al-hakim, Massimo Memmola
ISBN(s): 9781605660257, 1605660256
Edition: 1
File Details: PDF, 9.14 MB
Year: 2008
Language: english
SKU: EB-1185132 Category: Tags: ,

Business Web Strategy Design Alignment and Application 1st Edition by Latif AI Hakim, Massimo Memmola – Ebook PDF Instant Download/Delivery: 1605660256, 9781605660257
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ISBN 10: 1605660256 
ISBN 13: 9781605660257
Author: Latif AI Hakim, Massimo Memmola

In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm’s Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.

 Business Web Strategy Design Alignment and Application 1st Table of contents:

  • Understanding Business Objectives

    • 2.1. Defining Business Goals and Needs
    • 2.2. Aligning Web Strategy with Business Vision
    • 2.3. How to Integrate Stakeholder Feedback

  • Analyzing the Digital Landscape

    • 3.1. Market Research and Analysis
    • 3.2. Competitor Benchmarking
    • 3.3. Current Web Trends and Technologies

  • Web Design Principles

    • 4.1. User-Centered Design
    • 4.2. Accessibility and Mobile-First Design
    • 4.3. Visual Design and Branding Alignment

  • SEO and Content Strategy

    • 5.1. SEO Fundamentals and Best Practices
    • 5.2. Content Creation and Curation
    • 5.3. Integrating Content Strategy with Web Design

  • User Experience (UX) and User Interface (UI)

    • 6.1. Understanding UX and UI
    • 6.2. Creating Seamless User Journeys
    • 6.3. Testing and Iterating for Better UX/UI

  • Web Application Development

    • 7.1. Choosing the Right Technology Stack
    • 7.2. Web Application Architecture Design
    • 7.3. Development Best Practices for Alignment with Business Goals

  • Performance Optimization and Analytics

    • 8.1. Website Speed and Performance Optimization
    • 8.2. Implementing Analytics for Business Insights
    • 8.3. Continuous Improvement Through Data Analysis

  • Web Security and Compliance

    • 9.1. Understanding Web Security Essentials
    • 9.2. Compliance with Industry Standards (GDPR, CCPA, etc.)
    • 9.3. Best Practices for Safe and Secure Websites

  • Managing and Scaling Your Web Strategy

    • 10.1. Post-Launch Strategy and Support
    • 10.2. Scaling Web Solutions to Meet Growth Demands
    • 10.3. Evaluating and Evolving Your Web Strategy

  • Case Studies and Real-World Applications

    • 11.1. Small Business Web Strategy Success Stories
    • 11.2. Enterprise-Level Web Strategy Case Studies
    • 11.3. Lessons Learned and Best Practice

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