Business Analysis for Business Intelligence 1st Edition by Bert Brijs ISBN 1439858349 9781439858349

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ISBN 10: 1439858349 
ISBN 13: 9781439858349
Author: Bert Brijs

Business Analysis for Business Intelligence 1st Table of contents:

Chapter 1 Introduction
Why This Book?
ICT Has Grown Up
A Practical Approach
Hands-On Issues, Questions, and Methods
Figures Don’t Explain Everything
What I Mean by “Business Intelligence”
From Decision Support to Information Democracy
A Definition
Scope of This Book
What Does a BA4BI Do?
Defining the Concept “Business Analyst for Business Intelligence”
“How” Career Path
“Where” Career Path
“C-Level” Career Path
Structure of This Book
Principal Aspects
Strategy Formulation and Formation
Strategy Implementation
Developing a Marketing Strategy
Financial Perspective
Operations Strategy
HRM and BI
Business Intelligence Framework
Introducing a BI Project
Typical Business Analysis Project Flow
Business Intelligence Processes
Tips, Tricks, and a Toolbox
BI System
Chapters of This Book
Macroscopic View of Business Intelligence
Increasing Cycle Speed of Growth and Its Laws
Balancing the 5 Ps of Strategic Management
Adapting BI to the Organization’s Configuration
Understanding the 4 Cs
Business Case for Business Intelligence
Business Analysis and Management Areas
BI and Cost Accounting
BI and Financial Management
BI and Operations Management
BI and Marketing Management
BI and Human Resources Management
Business Analysis and the Project Life Cycle
Starting a BI Project
Managing the Project Life Cycle
Mastering Data Management
Mastering Data Quality
Business Analyst’s Toolbox
Project Direction Document Template
Interview Summary Template
Business Case Document Template
Business Analysis Deliverables Template
Project Charter Document Template
Best Practice Sharing Template
Generic Interview Guide
Generic Business Object Definitions
Appendices Overview
Appendix A: What to Ask on Your Job Interview
Appendix B: Business Intelligence from 1960 to Today
Appendix C: The 101 on Data Warehousing
Appendix D: Survey for a BI Project
Chapter 2 The Increasing Cycle Speed of Growth and Its Laws
Introduction
Growth Has a Price
Useful Lifespan of the PLC
Three Deltas
Time, the Essential Strategic Factor
Business Analysis Issues
First Law: The Triangle of Knowledge, Growth, and Strategy Processes
The Knowledge Exchange Process
Reciprocity
Long-Term Perspectives
Fewer Hierarchies
Measuring Reciprocity
Organizational Drivers
Personnel Drivers
Business Analysis Issues
Second Law: Your Narrow Choice between Two Options
Focus
Conquest
Retreat
Redeploy
Strategy Continuum
Business Analysis Issues
Third Law: Any Organization Optimizes Two Extremes
Value Chain Revisited
Business Analysis Issues
What Defines Overall Cost Leadership?
What Defines Differentiation?
Fourth Law: Measure Only What You Can Measure But
Experiment
Results
Conclusion
Business Analysis Issues
A Few Tips
Fifth Law: There Is Always a Dominant Source
The Strategic Apex
Exploring Alternatives and Options
Functional Management
Marketing versus Finance
Finance versus Operations
Operations versus Marketing
Operational Layer
Bottom-Up Strategy Formation
Cybernetic Feedback Loops
Sixth Law: IT Is Here to Stay
IT Can Create Competitive Advantages
Alignment Movement
Business Analysis Issues
Chapter 3 Balancing the 5 Ps of Strategic Management
Introduction
The 5 Ps and Their Interaction
Managing Strategy
Three Strategy Management Styles
The Linear Style
The Judgmental Style
The Bargaining Style
Conclusion
Strategy Management Styles and Plan–Pattern–Ploys
Choosing the Center of Gravity
Chapter 4 Adapting BI to the Organization’s Configuration
Introduction
Mintzberg’s Configurations
Mintzberg’s Lessons for Business Intelligence
Business Analysis Issues
Chapter 5 Understanding the 4 Cs
Introduction
Applying the 4 C Perspective on Functions
4 Cs: The Foundation of a Balanced Scorecard
Business Analysis Issues
Chapter 6 Business Case for Business Intelligence
Introduction
Basics of Information Economics
Illustrating IE with a Business Case
From a Process to a Marketing Culture
First Conclusion: Save on Reporting Operations
Second Conclusion: Churn Reduction through Better Customer Analysis
Third Conclusion: Better Prospect Qualification
Generic Advantages of Business Intelligence
Improved Communication Effectiveness
Improved Data Quality
Common Engineering Models
Product Data Models
Customer Data Models
Better Understanding of Available Data
Smarter Extraction and Exchange of Data
Better Understanding of the Business Processes
Chapter 7 BI and Cost Accounting
Setting up an ABC System Using BI
Assemble All Sources of Cost Registration
Validate the Consistency
Assign the Sources in a Meaningful Way
Eight Steps for Cost Assignment
Consider the Alternatives during the Cost Assignment Process
Express Assumptions
Communicate the Results and Validate Them in the Field
Pros and Cons of Activity-Based Costing
Pros
Cons
Closer Look at ABC Source Systems
Accounting System
Enterprise Resource Planning (ERP) System
Product Data Management Systems
Budgeting Systems
Time Registration and Access Systems
Payroll Systems
Warehouse Management Systems
Inventory Management Systems
Document Management Systems
Setting up ABC Analysis in the Data Warehouse
Conclusion
Chapter 8 BI and Financial Management
The 101 on Financial BI Deliverables
Keep Your SOX On!
Data Lineage
Mutual Adjustment
Understanding the Business Process Flows
Business Analysis for Financial Reporting
Chart of Accounts
Required Reports
Certified Reports
Analytical and Explorative Reports
Finance Reports Connected to Other Subject Areas
Special Attention for Slowly Changing Dimensions
Special Attention for Presentation Options
Business Analysis Issues
Chapter 9 BI and Operations Management
The 101 on Operations Management
Customer Order Point (COP)
Forecasting
Optimization of the Supply Chain
Business FAQs
Quality Management
Setting up Outsourcing Analysis
Production Management and Information Architecture
MRP II Software
Capacity Management Software
Network Planning Software
A Basic Concept of IS for Production Management
What to Measure
First Example: Physical Goods Transport
Second Example: Inventory Management Systems
s,Q or the Two-Bin System
s,S
R,S
R,s,S
Basic Supply Chain Report Requirements
Introduction
Total Cycle and Optimum Variable Cost
Rotation of Supplies
Rotation of Production
Rotation of Customers
Rotation of Purchases and Subcontractors
Total Cycle = RotationS + RotationPR + RotationC – RotationP Optimum Total Variable Costs
EOQ with Partial Deliveries
Product Analysis
Supplier Analysis
Setting up a Forecasting System Using BI
General Recommendations
Forecasting Can Have a Thorough Impact
Forecasting Is a Total Process
Defining the KPIs for a Forecasting System
Cost Justification for Forecasting
Step 1: Collect the Data
Step 2: Decide on the Grain
Step 3: Integrate the Data
Step 4: Select the Data
Step 5: Prepare the Data
Step 6: Choose and Develop the Model
Step 7: Validate the Model
Step 8: Evaluate the Model in Detail
Step 9.1: Evaluate the Results: Improved Delivery Performance
Step 9.2: Evaluate the Results: Reduction in Inventory Carrying Costs
Step 9.3: Do a Complete Cost of Ownership Analysis
Step 9.4: Calculate the ROI
Business Analysis Issues
General Remarks
Questions and Issues to Be Addressed
Chapter 10 BI and Marketing Management
Introduction
What Do We Mean by “CRM”?
What Do We Mean by Behavior Analysis?
Can We Learn from Past Failures?
When Operations Leads the Dance
When Finance Leads the Dance
When Overly Complex Sales Models Are the Rule
When BI Is Used for the Wrong Reasons
How BI Can Contribute to Marketing Management
Market Research
Affinity Analysis
Direct Product Profitability (DPP)
Product Development
Sales
Sales Promotion
Customer Service
Channel Management
Retail Marketing
Industrial Marketing
Professional Services Marketing
Fast-Moving Consumer Goods Marketing
Consumer Investment Goods Marketing
Pharmaceutical Marketing
OTC Products Marketing
Ethical Drugs Marketing
Business Analysis Issues
Check the CRM Data
Check the Behavioral Analysis Status
Market Research
Affinity Analysis
Direct Product Profitability
Product Development
Sales
Sales Promotion
Customer Service
Channel Management
Retail Marketing
Industrial Marketing
Professional Services Marketing
Fast-Moving Consumer Goods Marketing
Consumer Investment Goods Marketing
Pharmaceutical Marketing
Chapter 11 BI and Human Resources Management
The War for Talent and How to Lose It
Disconnect Strategy Planning Process—Competence Management
A Lack of ERM Strategies
Kurieren am Symptom
Managing Absenteeism
Introduction
Absenteeism Measures
How BI Can Lend a Hand
Business Analysis Issues
Security
“Hard” KPIs
“Soft” KPIs
Questions for the HRM Department
Chapter 12 Starting a BI Project
Overview
An Iterative Process
Mapping the Process Stages on the Business Analysis Issues
Creating the Need
Expectations: In Search of the Business Value
Funding the Business Intelligence Project
Probing for the Motivation
Focus on the Expectations through the Entire Project
Formal Things Customers Want
Informal Things Customers Want
Handle Queues
Close Loops
Gathering the Information
Study the Terrain
Who You Need to Know
What You Need to Know
Analyzing the Decision-Making Processes
Introduction
Decisions, Teams, and Groups at Work
A Classification of Decision-Making Environments
Process View
What Drives the Decision-Making Process
Heuristics
Stereotyping, the Dark Force
Group Decision Making
Organizational Change
Make the Trade Profitable
Make Them Dream
Use Positive Feedback
Phase Out the Old Systems, Fast
Form a Coalition of the Willing
Adapt to the Organization’s Risk Profile
Prepare for Setbacks
Mintzberg’s Management Myths
What Do We Learn from This for Our BI Projects?
Conclusion
Business Analysis Issues
Producing the Documents
Project Direction Document
Interview Summaries
Business Requirements
Business Case
Project Charter
Validating the Results
“I Wanted Performance!”
“Why Do I Need the Full Client?”
“Now That I See the Results…”
Check the Business Case
Support and Maintenance
Validation
Vision Support
Chapter 13 Managing the Project Life Cycle
Business Analysis and Project Planning
Business Requirements Gathering
Interview the CEO
What Are Your Objectives?
Survey the User Group
What Are Your Objectives?
Interviews and Workshops
What Are Your Objectives?
Requirements Challenging
How to Challenge the Requirements
Testing the Robustness of the Requirements
Making It Stick
Solid Building Blocks
Auxiliary Analysis Areas
Dimensional Modeling
Data Warehousing 2.0 from Bill Inmon
Conformed Dimensions of Ralph Kimball
Hubs, Links, and Satellites of Dan Linstedt
Mixed Design Choices
Conclusions
BI Application Specification
Business Analysis and Growth—Maintenance
Source Changes
Dwindling User Support
Sharing Project Knowledge
Knowledge Objects
Interview
Publication Platform
Preparing a BI Competence Center
Assess Readiness
Build the Team
Business Analysis Issues
Conclusion
Chapter 14 Mastering Data Management
Major Components of Data Management
Overview
Master Data
Source Analysis
Data Profiling
Source-to-Target Mapping
Metadata Management for Business Analysts
Before the Project
During the Project
After the Project
Framework for Data Management
Dublin Core
Zachman Framework
Structured Writing
Structured Writing and Data Management
How the Three Components Interact
Chapter 15 Mastering Data Quality
Which Quality?
ROI Approach to Data Quality
Data Quality for Source Systems
Marketing Aspects
Finance Aspects
Operational Aspects
Data Quality for Data Warehouse Systems
Customer Segmentation
Customer Credit Analysis
Fraud Prevention and Detection
Building the Business Case
Data Quality Checklist
History Review of the Data Sources
Present Situation Review
Future Outlook
Chapter 16 Business Analyst’s Toolbox
Overview
Project Direction Document Template
Introduction
Document’s Contents
Project Background
Project Context
Business Case
Project Definition
Project Organization Structure
Project Approach
Interview Summary Template
Background Information
Roles and Responsibilities
Business Processes
Interaction with or Ownership of Business Processes
Interview Summary
Open Issues—Questions
Next Steps
Business Case Document Template
Introduction
Efficiency Economics
Ad Hoc Reports
Asset Management
Absenteeism Reduction
Reduction in Coordination Costs
Improved Negotiation Position
Revenue Improvement
Pricing
Qualification Improvement
Customer Valuation Improvement
Improvement in Order Cancellations
Improved Forecasting
Strategic Opportunities
Information Value for Your Customers
Faster Response to Changing Conditions
Quality of Decisions
Business Analysis Deliverables Template
Introduction and Overview
Overview of the Deliverables
High-Level Situation Analysis
Purpose of the BI Project
Stakeholder Matrix
Business Requirements
Project Management Constraints
Scope of the Product
Data Requirements
Presentation Methods
Business Security Requirements
Other Requirements
Project Plan and Task List Proposal
Documentation
Glossary
Project Charter Document Template
Overview
Project Scope
Project Organization
External Relationships and Dependencies
Project Approach
Project Resources
Risk Analysis
Business Case
Initial Project Plan
Best Practice Sharing Template
Overview
Title Page
Executive Summary
Best Practice Identification
Reason(s) Why This Is a Best Practice
Definitions
Resources for the Best Practice
How the Best Practice Works
Specific Instructions
Cost
Application Area
Contact Information
Generic Interview Guide
Introduction
How to Introduce the Interview Guide
Generic Interview List
Frame of Reference
Generic Questions
Finally
Interview Guide per Functional Area
Strategic Decision Making
Finance and Controlling
Marketing
Sales
Logistics and Operations
Metadata Checklist
Metadata for Integration
Metadata for Transformation
Generic Business Object Definitions
Overview
Defining the Principal Asset of an Organization: Customer
Introduction
Taxonomy of Customer
Generic Definition of Customer
Specific Customer Definitions
Organization, a Meaningful Concept?
The Many Definitions of Organization
Employee or Partner?
Product
Territory
Geographical Aspects of Territory
Appendices
Overview
How Do You Become a BA4BI?
Data Knowledge
Application Knowledge
Process Knowledge
BI Skills
Interpersonal Skills
Appendix A: What to Ask on Your Job Interview
Introduction
Questions
Appendix B: Business Intelligence from 1960 to Today
Introduction
Early Years
Emergence of the Data Warehouse
Business-Driven Business Intelligence Era
Appendix C: The 101 on Data Warehousing
Business Need
Technology Barriers
Denormalization versus the Third Normal Form
Definitions
Open to Multiple Sources
Solutions
Components
Extract, Transform, Load Process
Appendix D: Survey for a BI Project for the Purchasing Department

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