Break From the Pack How to Compete in a Copycat Economy 1st Edition by Oren Harari – Ebook PDF Instant Download/Delivery:0131888633 ,978-0131888630
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Product details:
ISBN 10:0131888633
ISBN 13:978-0131888630
Author:Oren Harari
Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today’s Copycat Economy, companies must break from the pack. This book will show how. Oren Harari starts by touring “Commodity Hell,” and identifying 10 common mistakes that keep companies trapped in the pack. Next, Harari introduces six strategies for propelling your organization where competitors can’t follow. Learn how to dominate markets (and when to leave them); how to create a “higher cause” that will mobilize stakeholders; and how to build a pipeline of cool, compelling products, in any industry. Harari reveals new ways to take customers far beyond mere “satisfaction,” and shows how to innovate in even the most prosaic areas of a business. Learn how to avoid destructive mergers, and buy what really matters: talent, imagination, foresight, speed, rebelliousness, and inspiration. Finally, Harari offers a candid “12 Step” program for transforming leadership behavior to lead the charge — and leave competitors in the dust.
Table of contents:
Part I: Resisting the Pull of the Pack
1. Welcome to Commodity Hell: The Perils of the Copycat Economy
2. How to Lose: Ten Compulsions Guaranteed to Keep You Mired in the Pack
3. The Madonna Effect and the Willie Nelson Principle: The Power of Calculated Reinvention
4. Curious, Cool, and Crazy: Building a Culture of Disciplined Lunacy
Part II: How to Break From the Pack
5. Dominate or Leave
6. Put the Pieces Together for a Higher Cause
7. Build a Defiant Pipeline
8. Take Your Customer to an Impossible Place
9. Take Innovation Underground
10. Consolidate for Cool
Part III: How You Can Lead the Pack
11. You, the Leader of the Pack: A 12-Step Recovery Program
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Tags: Oren Harari, Break, Pack