Brains on Fire Igniting Powerful Sustainable Word of Mouth Movements 1st Edition by Robbin Phillips, Greg Cordell, Geno Church, Spike Jones ISBN 0470872268 9780470872260
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Brains on Fire Igniting Powerful Sustainable Word of Mouth Movements 1st Edition by Robbin Phillips, Greg Cordell, Geno Church, Spike Jones – Ebook PDF Instant Download/Delivery: 0470872268, 9780470872260
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Product details:
ISBN 10: 0470872268
ISBN 13: 9780470872260
Author: Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing “campaign” mentality.
Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.
- Develop and harness a powerful, sustainable, word-of-mouth movement
- Describes 10 lessons to master and create a powerful, sustainable movement
- The Brains on Fire blog is often ranked in the top 100 of AdAge’s Power 150 Marketing Blogs
Brains on Fire Igniting Powerful Sustainable Word of Mouth Movements 1st Table of contents:
1 Introduction
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Why Word of Mouth Matters
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The Power of Movements
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What This Book Will Cover
2 Understanding Word of Mouth
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The Anatomy of Word of Mouth
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The Psychology Behind Sharing
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Types of Word of Mouth Movements
3 Identifying Your Movement
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Finding the Core Idea
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Understanding Your Audience
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Creating a Movement Vision
4 Building the Movement
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Recruiting Your Inner Circle
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Creating Shared Experiences
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Crafting the Message That Moves
5 Igniting Passion and Participation
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Motivating Advocates
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Sustaining Energy and Engagement
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Leveraging Social Proof and Influence
6 Creating Sustainable Word of Mouth
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Nurturing Your Community
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Measuring Impact
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Evolving the Movement
7 Case Studies and Real-World Examples
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Successful Movements in Action
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Lessons Learned and Best Practices
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Tags: Robbin Phillips, Greg Cordell, Geno Church, Spike Jones, Fire Igniting