Better Business Decisions from Data Statistical Analysis for Professional Success 1st edition by Peter Kenny 1484201841 9781484201848

Better Business Decisions from Data Statistical Analysis for Professional Success 1st edition by Peter Kenny  – Ebook PDF Instant Download/Delivery:9781484201848,1484201841 

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Product details:

 ISBN 10:1484201841 

ISBN 13: 9781484201848

Author: Peter Kenny

Everyone encounters statistics on a daily basis. They are used in proposals, reports, requests, and advertisements, among others, to support assertions, opinions, and theories. Unless you’re a trained statistician, it can be bewildering. What are the numbers really saying or not saying? Better Business Decisions from Data: Statistical Analysis for Professional Success provides the answers to these questions and more. It will show you how to use statistical data to improve small, every-day management judgments as well as major business decisions with potentially serious consequences. Author Peter Kenny—with deep experience in industry—believes that “while the methods of statistics can be complicated, the meaning of statistics is not.” He first outlines the ways in which we are frequently misled by statistical results, either because of our lack of understanding or because we are being misled intentionally. Then he offers sound approaches for understanding and assessing statistical data to make excellent decisions. Kenny assumes no prior knowledge of statistical techniques; he explains concepts simply and shows how the tools are used in various business situations. With the arrival of Big Data, statistical processing has taken on a new level of importance. Kenny lays a foundation for understanding the importance and value of Big Data, and then he shows how mined data can help you see your business in a new light and uncover opportunity. Among other things, this book covers: How statistics can help you assess the probability of a successful outcome How data is collected, sampled, and best interpreted How to make effective forecasts based on the data at hand How to spot the misuse or abuse of statistical evidence in advertisements, reports, and proposals How to commission a statistical analysis Arranged in seven parts—Uncertainties, Data, Samples, Comparisons, Relationships, Forecasts, and Big Data—Better Business Decisions from Data is a guide for busy people in general management, finance, marketing, operations, and other business disciplines who run across statistics on a daily or weekly basis. You’ll return to it again and again as new challenges emerge, making better decisions each time that boost your organization’s fortunes—as well as your own.

 

Better Business Decisions from Data Statistical Analysis for Professional Success 1st  Table of contents: 

1. Uncertainties

Part Frontmatter

1. The Scarcity of Certainty

2. Sources of Uncertainty

3. Probability

2. Data

Part Frontmatter

4. Sampling

5. The Raw Data

3. Samples

Part Frontmatter

6. Descriptive Data

7. Numerical Data

4. Comparisons

Part Frontmatter

8. Levels of Significance

9. General Procedure for Comparisons

10. Comparisons with Numerical Data

11. Comparisons with Descriptive Data

12. Types of Error

5. Relationships

Part Frontmatter

13. Cause and Effect

14. Relationships with Numerical Data

15. Relationships with Descriptive Data

16. Multivariate Data

6. Forecasts

Part Frontmatter

17. Extrapolation

18. Forecasting from Known Distributions

19. Time Series

20. Control Charts

21. Reliability

7. Big Data

Part Frontmatter

22. Data Mining

23. Predictive Analytics

24. Getting Involved with Big Data

25. Concerns with Big Data

26. References and Further Reading

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