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Baudrillard for Architects Thinkers for Architects 1st Edition by Francesco Proto ISBN 1317495586 9781317495581

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Baudrillard for Architects Thinkers for Architects 1st Edition Proto Digital Instant Download

Author(s): Proto, Francesco
ISBN(s): 9781317495581, 1317495586
Edition: 1
File Details: PDF, 6.22 MB
Year: 2019
Language: english
SKU: EB-10826998 Category: Tags: ,

Baudrillard for Architects Thinkers for Architects 1st Edition by Francesco Proto – Ebook PDF Instant Download/Delivery: 1317495586, 9781317495581
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ISBN 10: 1317495586 
ISBN 13: 9781317495581
Author: Francesco Proto

Marginalized due to the deployment of both a highly specialized jargon and a novel stylistic approach meant to upset established norms and conventions, Baudrillard’s thought has suffered from the lack of an accessible, consistent and comprehensive exposition able to make it relevant to diverse contemporary disciplines. As a result, its impact on architecture has always been confined to academia. By presenting an introductory but in-depth formalization of Baudrillard’s interest in architecture and related fields, this book makes intelligible his philosophical premises thus showing, through the prism of architecture, their relevance and persuasiveness today. Key concepts such as the object system, the code, simulation, hyperreality and precession, to name a few, are addressed in the light of the specially reconceptualized key construct of ambience, thus emphasizing how the mutual concerns of architecture, urban studies and cultural studies provide a fertile ground for debate. Such an approach, which focuses on the contradictions inherent in contemporary society from the vantage point of Baudrillard’s original involvement in architectural analysis, philosophy and criticism, is one which students, practitioners and scholars alike from as diverse disciplines as architecture, interior design and urban studies – but also fine art, anthropology, sociology, economics, human geography, social psychology and cultural studies to start with – will benefit from immensely.

Baudrillard for Architects Thinkers for Architects 1st Table of contents:

CHAPTER 1: The Alibi of Function

  • The Consumerist Agenda

  • The Fashion System

  • Functionalization and Semiotic Abstraction

  • The Domestic Ambience

  • A Modern Material

  • Class Strategies

  • The Failed Emulation

CHAPTER 2: Semiotic Disarticulations

  • Beyond the Sign System

  • Second-Order Significations

  • Barthes’ Eiffel Tower

  • The Troy Horse of Culture

  • A Hyper-Functionalist Failure

  • The Architectural ‘Whatsit’

CHAPTER 3: Profusion and Display

  • Size Matters

  • The Department Store

  • Magical Salivation

  • Le Drugstore

  • Parly 2

CHAPTER 4: The Metro Area

  • Consuming the Environment

  • Hypermarkets

  • Super-Objects and Hyper-Commodities

  • The End of Perspective

  • An Integrated Circuit

  • Atomic Nucleus, Black Box and Power Station

CHAPTER 5: Reality As-If

  • Challenging Reality

  • Hyperreality

  • Eco’s Disneyland

  • Gottdiener’s Disneyland

  • Baudrillard’s Disneyland

  • Baroque Deceptions

CHAPTER 6: The Global Imaginary

  • An Architectural Catastrophe

  • Godzilla’s Precession

  • Doubling Reality

  • Architectural Genetics

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Tags: Francesco Proto, Baudrillard, Architects Thinkers