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ASMP Professional Business Practices in Photography 7th Edition by American Society Of Media Photographers ISBN 9781581157581 1581157584

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ASMP Professional Business Practices in Photography Seventh Edition American Society Of Media Photographers Digital Instant Download

Author(s): American Society of Media Photographers
ISBN(s): 9781581154979, 1581154976
Edition: Seventh Edition
File Details: PDF, 2.82 MB
Year: 2008
Language: english
SKU: EB-10009674 Category: Tag:

ASMP Professional Business Practices in Photography 7th Edition by American Society Of Media Photographers – Ebook PDF Instant Download/Delivery: 9781581157581 ,1581157584
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Product details:
ISBN 10: 1581157584
ISBN 13: 9781581157581
Author: American Society Of Media Photographers

At last! The eagerly anticipated revised edition of the photographer’s “business bible” is here, fully updated with the last word on key business practices, industry standards, and resources. Up-to-the-minute coverage now includes digital asset management; metadata standards; the role of Internet, FTP, and e-mail technologies; the impact of media consolidation on assignment and stock photography; and much more. This indispensable guide covers the full range of business and legal questions that photographers might have, with comprehensive advice from the ASMP, the foremost authority in the field. In eleven in-depth chapters, more than two dozen industry experts explore pricing and negotiating, ethics, rights in traditional and electronic media, publishing, and much more. Business and legal forms, checklists, and an extensive cross-media bibliography make this the one reference book that deserves a place on every successful photographer’s bookshelf. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don’t aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
 

ASMP Professional Business Practices in Photography 7th Edition Table of contents:

Part I The Basics

Section 1 Understanding Licensing

Chapter 1 Industry Overview: Understanding Licensing—the Key to Being a Professional Photographer by Susan Carr

Chapter 2 How to Price Professional Photography by Susan Carr

Chapter 3 How to Write a License by Jeff Sedlik

Chapter 4 Selling Your Pricing Structure by Susan Carr

Section 2 Copyright—Protecting Your Assets

Chapter 5 Understanding Copyright by Richard Weisgrau and Victor S. Perlman

Chapter 6 Registering Your Work by Stanley Rowin

Chapter 7 Metadata Basics by Judy Herrmann

Chapter 8 Using Metadata is Key to Photographic Professionalism by Ethan G. Salwen

Chapter 9 Enforcing Copyright: Dissecting the Infringement Case by Nancy E. Wolff

Chapter 10 Smoking Guns—How to Handle Clients Who Exceed Prior Licenses by Henry W. Jones, III

Chapter 11 Frequently Asked Questions by Stanley Rowin

Section 3 Assignment Photography

Chapter 12 The Assignment Photographer by Susan Carr

Chapter 13 Interviews with Assignment Photographers by Leslie Burns-Dell’Acqua

Chapter 14 Making Strides with Your Fine Art Career by Amy Blankstein

Chapter 15 Moving into Motion by Ethan G. Salwen

Chapter 16 Book Publishing by Shannon Wilkinson

Section 4 Stock Photography

Chapter 17 A Brief Explanation of the Business of Stock Photography by Betsy Reid

Chapter 18 Stock Licensing Models by David Sanger and Betsy Reid

Chapter 19 Editorial + Commercial Stock: Worlds Apart by Rivaldo Does

Chapter 20 Stock Contracts: Look Before Your Leap by Robert Rathe

Chapter 21 Going Portal: Clearing Defining Stock Photography Portals by Ethan G. Salwen

Chapter 22 Interviews with Stock Photographers by Leslie Burns-Dell’Aqcua

Section 5 Paperwork

Chapter 23 Why These Forms are Critical to Your Business by Richard Weisgrau and Victor S. Perlman

Chapter 24 Sample Forms—Estimate, Confirmation, Change Order, Delivery Memo, Invoice, Indemnification

Chapter 25 Terms and Conditions for Your Business Paperwork by Richard Weisgrau and Victor S. Perlman

Chapter 26 Smooth Sailing: Avoiding Business Conflicts by Jay Asquini

Section 6 Releases

Chapter 27 Why You Need Releases

Chapter 28 What’s In a Release?

Chapter 29 Property Releases

Chapter 30 Special Considerations for the 21st Century

Chapter 31 Trademarks

Chapter 32 Ideas for Getting Signatures

Chapter 33 Frequently Asked Questions About Releases

Chapter 34 Sample Releases

Section 7 Professional Services

Chapter 35 Your Professional Team: Attorney, Accountant, Estate Planner and Insurance Agent by Allen Rabinowitz

Chapter 36 Preserving Your Visual Legacy: Estate Planning for Photographers by Aaron D. Schlindler

Chapter 37 ASMP Prosurance by Scott Taylor

Chapter 38 Is Your Assistant an Independent Contractor or an Employee? by Mark Tucker

Chapter 39 Guidelines for Assistants by Pamela Kruzic

Section 8 Digital Business Essentials

Chapter 40 Digital Asset Management by Peter Krogh

Chapter 41 Universal Photographic Digital Imaging Guidelines

Chapter 42 Digital Technicians by Ethan G. Salwen

Part II Critical Skills

Section 9 Marketing

Chapter 43 7 Steps to an Effective (and Doable) Marketing Plan by Leslie Burns-Dell’Acqua

Chapter 44 Web Sites by Leslie Burns-Dell’Acqua

Chapter 45 Web Site Success Case Study by Blake Discher

Chapter 46 Web Site Usability Considerations by Blake Discher

Chapter 47 Art Directors Voice Their Do’s and Don’ts by Elyse Weissberg

Chapter 48 Reps and Marketing Assistants and Consultants, Oh My! by Leslie Burns-Dell’Acqua

Chapter 49 Reinventing Yourself by Elyse Weissberg

Section 10 Negotiating

Chapter 50 Negotiating Principles by Michal Heron and David MacTavish

Chapter 51 Negotiating the Assignment Deal by Richard Weisgrau

Chapter 52 Negotiating Quick Tips and Telephone Cheat Sheet by Blake Discher

Section 11 Customer Service

Chapter 53 Turning Projects into Relationships: Give Them an Experience by Leslie Burns-Dell’Acqua

Chapter 54 Working with Clients by Leslie Burns-Dell’Acqua

Section 12 Managing Change

Chapter 55 Value Your Work: An Educated Photographer Is Your Best Competition by Emily Vickers

Chapter 56 The Sky is Falling, Grab Your Camera! by Judy Herrmann

Glossary of Industry Terms

Resources

About the ASMP

Index

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