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Arts Marketing Insights The Dynamics of Building and Retaining Performing Arts Audiences 1st Edition by Joanne Scheff Bernstein, Philip Kotler 0787978442 9780787978440

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Arts Marketing Insights The Dynamics of Building and Retaining Performing Arts Audiences 1st edition Edition Joanne Scheff Bernstein Digital Instant Download

Author(s): Joanne Scheff Bernstein, Philip Kotler
ISBN(s): 9780787978440, 0787978442
Edition: 1st edition
File Details: PDF, 2.76 MB
Year: 2006
Language: english
SKU: EB-1123990 Category: Tags: ,

Arts Marketing Insights The Dynamics of Building and Retaining Performing Arts Audiences 1st Edition by Joanne Scheff Bernstein, Philip Kotler – Ebook PDF Instant Download/Delivery: 0787978442, 9780787978440

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ISBN 10: 0787978442
ISBN 13: 9780787978440
Author: Joanne Scheff Bernstein, Philip Kotler

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences explores how arts organizations can successfully attract, engage, and retain audiences in a rapidly changing cultural landscape. Drawing on marketing principles and extensive research, Bernstein and Kotler analyze audience behavior, segmentation, relationship marketing, and loyalty-building strategies specific to the performing arts. The book offers practical guidance and strategic insights for arts managers, marketers, and cultural leaders seeking long-term audience development and organizational sustainability.

Arts Marketing Insights The Dynamics of Building and Retaining Performing Arts Audiences 1st Table of contents:

chapter 1 The evolving arts environment
chapter 2 Understanding performing arts audiences
chapter 3 Market research and audience insights
chapter 4 Audience segmentation and targeting
chapter 5 Engagement and value creation
chapter 6 Retention and relationship marketing
chapter 7 Strategic planning for arts organizations

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