Advertising Principles and Practice 8th Edition by Sandra Moriarty, Nancy Mitchell, William Wells 0130477222 9780130477224

Advertising Principles and Practice 8th Edition by Sandra Moriarty, Nancy Mitchell, William Wells – Ebook PDF Instant Download/DeliveryISBN:  0130477222, 9780130477224 
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Product details:

ISBN 10 : 0130477222 

ISBN 13 : 9780130477224

Author:  Sandra Moriarty, Nancy Mitchell, William Wells 

This introduction to both the theory and practice of advertising provides important insights into how advertising is done

 

Advertising Principles and Practice 8th Table of contents:

ch. 1. Introduction to Advertising

ch. 2. Advertising’s Role in Marketing

ch. 3. Advertising and Society 

ch. 4. How Advertising Works

ch. 5. The Consumer Audience

ch. 6. Strategic Research

ch. 7. Strategic Planning 

ch. 8. Print and Out-of-Home Media

ch. 9. Broadcast Media

ch. 10. Interactive and Alternative Media

ch. 11. Media Planning and Buying

ch. 12. The Creative Side and Message Strategy

ch. 13. Copywriting

ch. 14. Design and Production

ch. 15. Direct Response

ch. 16. Sales Promotion, Events, and Sponsorships

ch. 17. Public Relations

ch. 18. Special Advertising Situations

ch. 19. Evaluation of Effectiveness

 

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