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A Graphic Design Student s Guide to Freelance Practice Makes Perfect 1st Edition by Ben Hannam ISBN 1118341961 9781118341964

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A Graphic Design Student s Guide to Freelance Practice Makes Perfect 1st Edition Ben Hannam Digital Instant Download

Author(s): Ben Hannam
ISBN(s): 9781118341964, 1118341961
Edition: 1
File Details: PDF, 26.61 MB
Year: 2012
Language: english
SKU: EB-5246162 Category: Tag:

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ISBN 10: 1118341961 
ISBN 13: 9781118341964
Author: Ben Hannam

Why wait until you graduate? Freelancing is a great way to jumpstart your career in graphic design. It lets you apply what you’ve been learning in school, close the gaps in your education with real-world experience, enhance your portfolio—and make a little money at the same time.

A Graphic Design Student’s Guide to Freelance: Practice Makes Perfect covers everything you need to know to begin successfully freelancing as a designer, including how to set up your business, deal with legal and financial issues, find clients, and work with them effectively.

This full-color guide is divided into sections that correspond to your particular skill level as a student—beginner, intermediate, or advanced. These sections give you specific tasks and goals to help your freelance design work go smoothly as you progress from your very first professional job to gain experience with a range of projects and clients and prepare to move into a full-time graphic design career once you complete your studies.

Complete with sample forms available online (invoices, a proof approval form, job jacket, and more) and 175 color images, including samples of paid work created by students, A Graphic Design Student’s Guide to Freelance: Practice Makes Perfect will help you navigate the world of freelance design with confidence.

A Graphic Design Student s Guide to Freelance Practice Makes Perfect 1st Table of contents:

  • Chapter 1: Building Your Freelance Foundation

    • Understanding the Freelance Industry

    • Identifying Your Niche and Specialization

    • Setting Freelance Goals and Expectations

    • The Importance of a Portfolio

  • Chapter 2: Preparing for Freelance Success

    • Essential Skills Every Freelancer Needs

    • Setting Up Your Work Environment

    • Time Management and Organization Tips

    • The Art of Self-Discipline

  • Chapter 3: Crafting a Professional Portfolio

    • Creating a Portfolio that Stands Out

    • Selecting Your Best Work and Presenting It

    • Online Portfolios and Websites

    • Personal Branding and Identity

  • Chapter 4: Pricing Your Services

    • How to Set Your Rates: Hourly vs. Project-based Pricing

    • Understanding Market Rates and Competitor Pricing

    • Creating Clear and Transparent Pricing Structures

    • Managing Budget Expectations with Clients

  • Chapter 5: Finding Clients and Building Relationships

    • Networking Strategies for Freelancers

    • How to Leverage Social Media for Client Acquisition

    • Building Long-Term Client Relationships

    • Creating an Effective Client Proposal

  • Chapter 6: Freelance Contracts and Legal Essentials

    • Why You Need a Contract

    • Key Elements of a Graphic Design Contract

    • Understanding Copyrights, Licensing, and Usage Rights

    • Protecting Yourself: Insurance and Tax Considerations

  • Chapter 7: Managing Projects and Client Expectations

    • The Design Process: From Brief to Completion

    • Communicating Effectively with Clients

    • Handling Revisions and Feedback

    • Staying on Schedule and Managing Deadlines

  • Chapter 8: Financial Management for Freelancers

    • Managing Your Income and Expenses

    • Invoicing and Payment Systems

    • Taxes for Freelancers

    • Saving and Investing for Freelance Success

  • Chapter 9: Marketing Yourself and Growing Your Brand

    • Personal Branding for Freelancers

    • How to Promote Your Freelance Business

    • Building an Online Presence: Website, Social Media, Blogs

    • Using Client Testimonials and Referrals to Grow Your Business

  • Chapter 10: Handling Difficult Clients and Situations

    • Managing Conflict with Clients

    • Dealing with Scope Creep and Unrealistic Expectations

    • Navigating the Challenges of Freelance Work-Life Balance

  • Chapter 11: Expanding Your Freelance Business

    • Diversifying Your Service Offerings

    • Outsourcing and Collaboration

    • Scaling Your Freelance Business

    • Hiring and Managing Subcontractors

  • Chapter 12: Continuous Growth and Professional Development

    • Keeping Up with Design Trends and Tools

    • Taking Design Courses and Workshops

    • Networking with Other Professionals

    • Staying Inspired and Motivated

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Tags: Ben Hannam, Graphic Design Student, Freelance Practice Makes